Fashion Assistant Creative Director at Human Capacity Development Consultants (HCDC)

Reports to: Managing Director

JOB OBJECTIVE The role is responsible for translating marketing ideas into creative content for ATL /BTL (Social media and digital) platforms to meet corporate goals in terms of sales, business initiation and communication. The Creative Director is responsible for the development and evolution of imagery and content of the company across all sites.

JOB DESCRIPTION

• Styling/Merchandising:  
• Come up with matching stories for clothing and accessories.
• Draft Style sheets, Picture gram, Planogram, Mood boards for all merchandise received.
• Match clothing and accessories, take pictures and upload on to our online portals
• Coordinate photo shoot sessions and birth new ideas for branding purposes
• Send matching stories to stores
• Research and implement trends to aid increase in sales  
• Come up with weekly and monthly themes for our stores

Brand Graphic Designs: 

• Manage the design and layout of all in-store marketing printed materials including window display element, large format elements, flyers and signage.
• Conceptualize all in-store marketing communication, interior graphics, seasonal events, exhibitions and other internal and external material.
• Partner with Brands and Marketing to fulfill all project requisition in a timely manner
• Sets and drive creative direction and execution resulting in fun fresh and different images will on-brand consistency and high level of quality.
• Lead and facilitate and actively participate in creative group strategy and concept meeting.

Merchandise Allocation:  Ensure the creation and continuous updating store MAP (Merchandise Allocation Plan)

• Inventory allocation and distribution
•  Responsible for inventory allocation and replenishment on a weekly basis
•  Assist in transfer of seasonal product on a timely basis
•  Responsible for communication with store managers on inventory related questions
•  Work with coordinating LND as needed to maintain product flow.

Personal & Staff: 

• Continuously self – development
• Develop individual and Company initiatives and motivate and direct team to meet the organizations goals
• Develop, train and mentor a multi-disciplined core team in all aspect of design
• Coach and develop team on skills, knowledge and new technological improvements
• Evaluate the performance (appraisal) and handle minor disciplinary issues in the department

Reporting: 

• Weekly report of all Marketing activities
•  Assess proposals and advise on steps to be taken
•  Report on all completed projects
•  Other duties assigned by management

Qualification and Experience 

• First Degree in Graphics Design or Any Art related course and a master’s degree and professional certifications are added advantage
• At least 4 years’ experience in similar role amongst which should be in a fashion retail store
• Working knowledge of fashion retail industry is critical
• Knowledge and use of graphic design suites would be an advantage
• Knowledge of retail merchandising and visual merchandising
• Knowledge and interest in photography
• Excellent interpersonal and written communication skills
• Planning, organizing and coordination skills
• Graphic design skill
• Must be creative and innovative
• Excellent presentation skills
• People management skills
• Excellent organizational skills
• Ability to multi-task, work independently and in a team
• Time management skills and effective delegation skills
• A solid capacity for execution
• Ability to Coach and mentor team members
• Must be resilient and able to work under pressure and tight deadlines.