Retention Marketing Specialist (Digital) at Hotels.ng

Job Description

• Hotels.ng's service offering, like our customers, spans the country and requires expert handling with a management focus.
• As a retention officer at Hotels.ng, you handle a specific part of the customer nurturing cycle - the retaining aspect.
• You will understand why customers prefer to book with us and manage a process for ensuring we remain their choice when they need to book again.
• You will get into the heads of a typical Hotels.ng customer, understand what he/she thinks, and how he/she makes decisions.
• This job is suitable for you if you understand segmentation, identify key user behaviors, notice trends, structure and observe user interaction data.
• Creativity, innovation, insight and intuitive leaps are the core of our ideal team player. As retention officer, you will work as part of a team with a central focus of ensuring our vibrant brand message sticks with our customers.
• The role requires persons who are able to work without supervision and who can ideate on and initiate new ways of doing things.

Responsibilities

• Manage and grow retention channels (email lists, phone numbers, etc)
• Create engaging interactions between spaces of user transaction.
• Continuously analyze and optimize key retention metrics and reduce churn.
• Project management and framework improvements.

Qualities that define our ideal candidate:

• Experience with social media management and brand message crafting.
• Creative written and oral communication skills
• Local knowledge of the Nigerian market - offline and online.
• Demonstrate proactive and creative approach to solving problems.
• Project management, analytical and interpersonal skills.