Market Development Specialist at Michael Stevens Consulting

Job Description

• Responsible for developing a particular market segment for a company.
• Promotes products and services to potential and existing customers.

Primary Responsibilities

• Assist with developing the market for client or company.
• Focus on growing existing accounts and acquiring new clients.
• Conduct meetings.
• Make sales presentations.
• Evaluate demographics, prices, distribution channels, and marketing outlets.
• Develop sales strategies in tandem with marketing department.
• Meet with clients to ascertain marketing goals.
• Create questionnaires and surveys.
• Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
• Generate reports that analyze competition and customers.
• Offer insights about product potentials.
• Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.