Manager: Fixed Broadband Solutions at Airtel

Job Purpose

The Residential and SME Solution has grown to over N2b market by the end of 2014 according to Industry reports. Airtel Nigerian intends to make a bold step into the segment by launching Solutions targeting Homes and SMEs. This role will drive incremental revenue of $10m in this financial year and we MUST develop, maintain and grow this segment to avoid losing high value data customers.

Key Accountabilities 

Go To Market (GTM)

• Lead and own the launch of Residential and SME solutions in Airtel Nigeria
• Ensure Launched Residential and SME programs are executed across  the Regions/Zones/States
• Ensure Residential and SME packages are available across relevant channels
• End to end execution of all GTM plans of SMART Device offers

Deliver Data Usage Revenue

• Data Usage Revenue from SMART Devices targeting the Residential and SME segment– Dongle, Mifi and Routers.
• Design and Execution of customer/trade promotions and initiatives to drive the usage of Data on SMART devices targeting the SME and Residential Segment
• Design and launch of incentive plans to drive data usage revenue from SMART Services
• Lead the Sales team in driving the Data Usage on SMART devices
• Lead data usage revenue on SMART devices through all channels – OWN Stores, Enterprise, CP, DCPs and Online

Deliver Smart Device Revenue

• SMART device sales Revenue – dongle, Mifi and Routers.
• Design and Execution of consumer/trade promotions and initiatives to drive the sales of SMART devices
• Design and launch of incentive plans to drive SMART device sales in the Residential and SME market
• Lead the Sales team in driving the Data Usage on SMART devices
• Lead SMART device sales revenue through all channels – OWN Stores, Enterprise, CP, DCPs and Online

Product KPIs

Responsible for the following SMART DEVICE KPIs:

• Residential and SME product Roadmap for Airtel Nigeria
• Launch of SME and Residential Solutions across Nigeria with implacable execution
• Lead Programs, Products and Initiatives targeting Residential and SME markets across the Regions/Zones/States.
• Dongle, Mifi and Router activation penetration against Revenue Earning Customers (REC)
• Data Revenue from SMART Devices
• SMART device sales revenue

Quality Gross Adds

• Responsible for design and execution of programs to drive Quality Data Gross Adds (QGA) through the channel
• Responsible for designing and execution of incentive plans to drive QGA