Head of Division, Communication and Marketing Division at ECOWAS Bank

Job Summary

• Reporting to the Director of the Department of Legal and Corporate Services, the Head of the Communication and Marketing Division shall contribute to preparing and implementing the communication policy of the Bank both internally and externally.
• He / she equally be responsible for defining the marketing strategies aimed at ensuring the promotion of operational, corporate and social responsibility activities of the Institution, with a view to giving it an enhanced visibility.

Duties

• Ensure the organisation, the coordination and supervision of the duties assigned to the Division;
• Contribute to the drafting of the Bank’s communication policy and updating this periodically, and ensure that it is implemented as soon as it is approved by Management ;
• Take initiatives for the promotion of the corporate image of the Bank by publishing relevant information on all its activities ;
• Ensure the publication of the annual reports and the activity report of the Bank ;
• Supervise the production of leaflets, brochures, and other publicity material meant to advertise EBID, its basic policies, its main areas and intervention conditions ;
• Coordinate the production of a newsletter on the Bank, its programs and activities;
• Participate in the production and contribute articles in the internal news magazine of the Bank ;
• Prepare and publish press releases ;
• Gather information related to the activities of the Bank, analyze them thoroughly and propose texts and comments that are capable of improving its image or that could lead to correcting information that could be erroneous or detrimental to its image ;
• Prepare articles and arouse the interest, particularly of the staff members to draft useful articles on the activities of the Bank and on matters of interest and take steps for these articles to be published timely;
• Participate in the designing and the production of souvenir items or in the selection of promotional items or souvenirs to mark important events in the life of the Bank;
• Promote the Bank's relations with media organs ;
• Act as Press Attaché to the Office of the President of the Bank;
• Prepare circulars to publicize the decisions of Management ;
• Contribute to providing updated information on the web site in relation with the departments concerned;
• Formulate and implement the Bank's specific marketing policies and strategies;
• Study the advert offers presented to EBID and submit a coherent advert program for EBID;
• Propose and implement public relations policies, press conferences, and participate in the live radio and television programs and other media events, prepare relevant background information and take steps to ensure that these are published;
• Define, design and produce appropriate publicity media for a more effective visibility of the Bank and its activities;
• Carry out all other duties assigned by Management. 

Qualifications, Experience and Skills

• Must be a holder of a Master's degree in communication, corporate communication, journalism, marketing or any other related field or equivalent certificate from a recognized University or Tertiary Institution;
• At least ten (10) years professional experience in handling communication preferably in an international institution, a communication firm or a reputable media outfit;
• Excellent communication and oratory skills ;
• Ability to present issues and briefs clearly, in a summarized form, eloquently and with concise ideas, and to arouse the attention of the audience;
• Irreproachable drafting skills;
• Excellent analytical and review skills;
• Ability to present an argument coherently and persuasively ;
• Ability to take initiatives and manage innovations and changes ;
• High sense of responsibility ;
• Excellent mobilization and organizational skills ;
• Team spirit and high sense of courtesy ;
• Ability to work in a multinational environment, in a team, and often under pressure;
• Good command of two of the three working languages of the Bank;
• Familiarity with computer tools.

General Requirements
Candidates must:

• Be citizens of ECOWAS Member States;
• Not be above 45 years of age;
• Be computer literate (Word, Excel, Access and PowerPoint)
• Be fluent in French and/or English and/or Portuguese, and proficient in one of the other two languages.