Communications, Public Relations and Digital Manager at British Council

Location: Lagos, Nigeria
Reports to: Director Arts Starting

Job Details
    The post holder will work with the Arts team Nigeria and the Nigeria 2015 team to implement external and internal communications, lead and implement digital marketing initiatives and campaigns and manage Public Relations activities for a planned programme in Nigeria that peaks between August 2015 and March 2016

Purpose of Job:
    To implement external and internal communications, lead and implement digital marketing initiatives and campaigns and manage Public Relations activities for a planned programme in Nigeria that peaks between August 2015 and March 2016.

Background

•     The British Council in Nigeria works in three strategic business areas; Arts, English, Education and Society.
•     As part of a global programme of big seasons of arts activity in the organisation, Nigeria will have a big ‘season’ in 2015 (working title - Nigeria 2015). This season will aim to strengthen artistic exchange and collaboration between Nigeria and the UK in key arts sub sectors.
•     The programme which peaks between August 2015 and March 2016 is being designed to give greater focus, depth and contemporary relevance to the long-standing and complex relationship between Nigeria and the UK.
•     Working with Nigerian and UK partners we will deliver a cultural programme that will strengthen existing relationships and broker new ones between people and institutions, break down stereotypes and identify genuine opportunities for collaboration between Nigeria and the UK.
•     Projects within this programme will cut across art forms, facilitating multidisciplinary collaborations and developing a platform that will provide opportunities for all sectors of the UK to network with Nigeria.
•     Partnership will be at the heart of the programme and so project ideas will be developed working closely with partners in both countries. As part of our commitment to mutuality the programme will showcase Nigerian and UK art and creativity reciprocally.

The season will focus on:

•     Strengthening and growing UK - Nigeria creative partnerships and collaborations
•     Reciprocal showcasing between Nigeria and the UK.
•     Developing skills and leadership in the creative sector.
•     Harnessing the transformative power of arts in achieving international development goals.

Accountabilities, Responsibilities and Main Duties
Strategy Development:

•     Develop (in some cases) and execute strategies relating to internal and external communications, digital marketing and Public Relations activity linked to the Nigeria 2015 programme to high standards of internal and external stakeholder requirements.
•     Develop successful online strategies and evaluate online campaigns using web analytics tools regarding the Nigeria 2015 programme
•     Initiate and explore new partnerships opportunities for digital campaigns and digital programme delivery.
•     Provide consultancy services to Programme Delivery team on development of digital delivery mechanism for projects in the 2015 programme portfolio

Marketing and Communications:

•     To ensure that projects are marketed to the highest standards in print (press, publications), digitally (websites, social media, TV, radio) and at events (conferences, workshops, meetings).
•     Responsible for Nigeria 2015 website and act as Editor-in-Chief regarding its contents.
•     Take ownership of the section of the British Council country website part related to the Nigeria 2015 programme and ensure all information is up to date and relevant to online audiences.
•     Lead on Paid Search Marketing, online media buy and relevant digital marketing project related to the programme.
•     Work with Project Managers to improve our social media presence and digital footprint
•     Build impactful social influencer marketing programmes to drive inquiries and engagement among the online communities.

Planning, Monitoring and Reporting:

•     To manage project budgets to corporate standards and responsible for the procurement process of external suppliers and partners to deliver PR, Digital and other communications related services.
•     Cost effective procurement of services; positive feedback from end user of services
•     Plan, monitor and reforecast relevant budget and check expenses against monthly financial reports
•     Put in place systems to monitor return of investment of communications, PR and digital marketing spend
•     Supervise consistency of end-to-end online marketing strategies of the Nigeria 2015 programme with corporate digital initiatives.
•     Feed into the annual business planning process in the context of Comms, PR and Digital marketing
•     Provide overview and updates on local digital development and propose how to capitalise on the trend.
•     Ensure audiences for Nigeria 2015 programme are accurately planned, monitored and reported.

Key Relationships
Internal:
    Director Arts Nigeria, Director Partnerships Nigeria, Arts Programme Manager, Nigeria 2015 Programme Manager, Project Team Nigeria, UK and regional Project Managers, Nigeria, regional and UK Marcomms Teams

External:
    On-line media agency, Advertising agency , BC web editors, Market research agency, Key members of formal networks/ communities of identified target segments

Other important features or requirements of the job:

•     Occasional unsocial hours in the evenings and weekends if required to attend events.
•     Occasional international and national travel will be required.

Qualification, Experience, Requirements
Personal Specifications:

Behaviours (Essential)
1.) Making it Happen (More Demanding:

    Achieving stretching results when faced by change, uncertainty or major obstacles

2.) Being Accountable (More Demanding):

    Showing real dedication to the long-term mission of the British Council or the team

3.) Shaping the Future (More Demanding):

    Exploring ways in which we can add more value

Skills and Knowledge (Essential)
1.) Good understanding and experience in:

•     Execution of digital marketing strategies.
•     Content marketing and content editorial.
•     Online media (display ads and search engine ads).
•     External and internal communications management.

2.) Good analytical skills. Knowledge of web analytics. Able to comprehend data and identify key issues, cause and effect and prioritise actions.
3.) Good communication skills in English, including fluency in speaking and writing.
4.) Proficient in MS Office application.
5.) Sound understanding of digital marketing and digital production.
6.) Strong interest in web trends and technologies.

Experience (Essential)

•     A minimum of two-year solid working experience and track record of managing, developing, delivering and evaluating successful online and digital marketing campaigns as well as search engine marketing campaigns
•     Experience in developing and coordinating promotion campaigns on social media platform
•     Experience in coordinating with external suppliers and media agencies to deliver positive results on campaigns and projects
•     Experience in developing/ managing digital/web content and e-commerce platforms.
•     Developing partnerships with corporate clients for online campaigns
•     Managing online registration for sales and  events

Qualification (Essential)

•     Relevant qualification, Diploma/ Degree
•     Qualification in PR/Communications Information / Marketing