Senior Copywriter at RS Hunter Limited

Job Description:
The Senior Copywriter is responsible for developing concepts and writes copy across a broad range of projects, from campaigns through to advertising and marketing collateral. The role is responsible for internal and external promotional materials for clients.

Responsibilities

• Come up with words and verbal content that are used alongside the visual elements
• Conceives and executes advertising consistent with the agreed strategy
• Constantly Come up with creative and imaginative, and curious about clients' products or services
• Develop concepts and writes copy across a broad range of projects, from advertising campaigns through to advertising and marketing collateral.
• Take client's advertising brief and produces original copy ideas with the objective of capturing the target audience's attention.
• Attend or holding meetings with account executives, at which time the client's requirements and core messages are discussed.
• Gain a deep understanding of the product, target audience and competitor activities in the market.
• Explore different ideas and concepts for both the visual and verbal elements in union with the creative team.
• Prepare drafts of different initial options for the creative director.
• Make changes to the copy until the client is satisfied.
• May play a role in coordinating the production phase; booking and liaising with designers, illustrators, printers, photographers and production companies.
• Brainstorm ideas and concepts for the visual and words with other members of the creative team
• Write various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)

Skills and Specifications

• Talent, judgment and imagination to create ideas and words for the creation of an advertisement
• Knowledge of the mechanics of writing: punctuation, spelling, structure and organization of writing
• Schooling in creative writing or conceptual advertising
• Previous experience as Copywriter/Associate Copywriter
• Portfolio and reel required to demonstrate creative and technical skills
• Must have 5+ years of experience within an advertising agency setting
• Excellent communication skills both written and oral
• Computer literate
• Team player
• Strong problem solving skills and detail oriented
• Minimum of a Bachelors degree English, Journalism and Mass Communication or equivalent Business experience preferred