The Head, Commercial Printing will focus on accomplishing and expanding the scope of our commercial printing jobs.
Development of activities by researching and making business plans and identifying market opportunities. The incumbent is also expected to manage a team of commercial printing executives under him.
Duties and Responsibilities
Accomplish commercial printing objectives including targets given by the company.
Coordinate, plan and supervise the unit with a view to generating results for the company.
Orientate, train, assign, coach and counsel his/her team to be effective on the job and results-oriented in their marketing efforts.
Communicate job expectations to subordinates, plan and monitor same.
Identify problems and challenges within the company and devise new ways and approaches.
Meet commercial printing financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analysing variances and initiating corrective actions.
Determine annual and gross-profit plans by forecasting and developing annual quotas for commercial printing jobs. Analysing trends and results, establishing pricing strategies.
Plan and oversee promotion activities including print, online, electronic media, and direct mail in order to attract visibility of commercial printing as a strategic business unit.
Identify market opportunities by locating consumer requirements, defining trends, forecasting projected business and establishing targeted market share of commercial printing jobs for the company.
Sustain rapport with key accounts by making periodic visits, exploring specific needs and anticipating or seeking new opportunities.
Qualification and Experience
Minimum of a Master’s degree in Marketing, MBA with specialisation in Marketing, Economics, Production Management, Printing Technology, Business Administration or in any of the Social or Management Sciences;
Minimum of 8 years practical experience in similar position (with at least 3 years in a leadership position);
Membership of professional body such as the National Institute of Marketing of Nigeria.
Experience in identifying and developing new markets.
Skills and Competencies:
Good planning and organisational skills;
Has good understanding of the following areas: Territory Management, Competitive Analysis, Sales Planning, Understanding the Customer and Client relationships.
Ability to estimate job costs, supplies, and related materials and resources.
Excellent oral and written communication skills;
Self-confident, self-motivated and able to influence and motivate others;
Willingness to work at odd hours or put in extra hours;
A creative individual who see difficulties as opportunities in disguise;
Excellent interpersonal and relationship management skills;