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  • Posted: Jan 30, 2020
    Deadline: Not specified
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    Pay Per Click Specialist

    Job Profile

    • We are searching for a talented, smart, and experienced PPC Specialist to join our effervescent team based in the Lagos Head office.
    • The successful applicant will be responsible for managing internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance.

    Job Duties and Responsibilities

    • Keyword research
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

    Job Requirements
    Qualification:

    • BS / MS degree in Marketing or a related field.

    Experience Required:

    • SEO
    • SEM
    • Consumer Growth Strategy
    • Product Growth Strategy
    • Web Analytics & Reporting
    • ROI Analysis
    • Copy-writing
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Experience with A/B and multivariate experiments
    • Experience in optimizing landing pages and user funnels
    • Proven working experience in digital marketing.

    Method of Application

    Interested and qualified candidates should send their CV to: careers@konga.com with the subject matter captured as “PPC Specialist”.

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