Pay Per Click Specialist at Konga Online Shopping Limited

Job Profile

• We are searching for a talented, smart, and experienced PPC Specialist to join our effervescent team based in the Lagos Head office.
• The successful applicant will be responsible for managing internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance.

Job Duties and Responsibilities

• Keyword research
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Job Requirements
Qualification:

• BS / MS degree in Marketing or a related field.

Experience Required:

• SEO
• SEM
• Consumer Growth Strategy
• Product Growth Strategy
• Web Analytics & Reporting
• ROI Analysis
• Copy-writing
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience with A/B and multivariate experiments
• Experience in optimizing landing pages and user funnels
• Proven working experience in digital marketing.