Head - Customer & Shopper Marketing at GlaxoSmithKline

Ref No: 140916-1
Location: Ilupeju, Lagos
Reporting To: Sales Director

Job Purpose/Scope

• This job exists to lead the Nigeria Customer Marketing agenda across the portfolio of brands
• Responsible for the fulfillment of the GSK’s customer marketing mission in Nigeria.

Key Responsibilities

•     Lead the delivery of GSK Nigeria volume and value share objectives
•     Lead the definition and execution of GSK Nigeria strategic choices at the point of purchase
•     Lead the definitions of categories sales fundamentals- distribution, pricing, shelving and merchandizing strategies and translation into execution choices
•     Develop trade channels understanding and provide retail audit information for decision making
•     Lead and manage end-end overall activity management from design to execution, tracking and evaluation
•     Develop trade promotion strategy in sync with brand objectives
•     Guide set up of merchandising standards across channels from category perspectives
•     Implementation of perfect punch plans (NPIs)- from customer perspective
•     Develop persuasive selling sell sheets for the sales force to win with customers and shoppers at MOC.
•     Develop and build the sales capability/capacity to win at the point of purchase

Qualifications, Experience

•     A good first degree
•     Minimum 6-10 years field sales, customer management, customer marketing and people management experiences within the FMCG industry