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  • Posted: Jun 27, 2019
    Deadline: Not specified
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  • Godrej Consumer Products Limited is the largest home-grown home and personal care company in India. We are constantly innovating to delight our consumers with more exciting, superior quality products at affordable prices. We have bold ambitions and are becoming more agile and future ready. We rank number 1 in hair colour, household insecticides and liquid d...
    Read more about this company

     

    Brand Manager

    Job Description

    • We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
    • You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

    Responsibilities

    • Analyze how our brand is positioned in the market and crystallize targeted consumers insights
    • Take brand ownership and provide the vision, mission, goals and strategies to match up to
    • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
    • Lead creative development and create motivating stimulus to get targeted population to “take action”
    • Establish performance specifications, cost and price parameters, market applications and sales estimates
    • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
    • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
    • Oversee marketing and advertising activities to ensure consistency with product line strategy
    • Monitor product distribution and consumer reactions
    • Anticipate bottlenecks
    • Brainstorm new and innovative growth strategies
    • Align the company around the brand’s direction, choices and tactics

    Requirements

    • Excellent written and verbal communication skills
    • Strong research and analytical skills
    • Proven working experience as brand manager (At least 3years)
    • Drive for results and leaderships skills
    • Excellent understanding of the full marketing mix
    • Highly creative with ability to think out of box
    • Budget-management skills and proficiency
    • Professional judgment and discretion that comes from years of experience in the field
    • Analytical skills to forecast and identify trends and challenges
    • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
    • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
    • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
    • Strong analytical skills and data-driven thinking
    • Advanced communication and interpersonal skills
    • Up-to-date with latest trends and marketing best practices
    • Comfortable working with numbers, metrics and spreadsheets
    • Comfort with CRM software
    • In-depth understanding of the company’s current products and future concepts.

    Method of Application

    Interested and qualified? Go to Godrej Consumer Products Limited on www.linkedin.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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