VP Growth at She Leads Africa

The VP Growth will be responsible for making sure that we rapidly grow our community. With the target of reaching 2mn African women (up from 600k now) by 2020.

Responsibilities:

• Bring traditional and creative ideas how to grow our community across social and newsletter 

• A/B test those ideas 

• Analyze the data and users’ feedback

• Exchange ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric 

• Understand conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses. 

• Working on a lean startup process. 

• Work with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue) 

• Prioritize growth channels

• Scale and automate the growth processes

• Knowledgeable about referral marketing and being able to create viral growth.

Requirements:

• Be data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics. 
• Be social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience 
• Willing to learn. 
• Have a startup mindset.
• Experience in A/B Testing and Data Analytics  
• Editing and copywriting skills 
• Not be scared of pivoting 
• Knowledge about both inbound and outbound marketing 
• Some programming knowledge preferred 
• Be performance and results-oriented 
• Be curious and creative 
• Be relentless in pursuit of growth 
• Have experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflowsIntellectual curiosity and an interest in learning new skills

Commitment:

• Full time positio

Hours of work

• 50 hours per week, usual working hours are from 9:00am - 6:00pm WAT.
• There will be a requirement from time to time to start work earlier or finish later as the role
  dictates.