Sales Development Manager at Lorache Consulting Limited

Job Description

• Our client is currently in need of a Sales Development Manager for all our categories
• This person must had work as a senior trade marketing role, and have field sales and direct to retails experience with a working experiences of 7 years and above.

Your Role Specifications

• One of the key strategic imperatives at Weaves Ghana is building of a cutting edge, future ready sales & distribution organization
• In this role, you will be directly leading sales for our Greater Accra region and will work on GTM, Sales Capability and SFA imperatives at the national level.

The key responsibilities for this role would include:

• Demonstrates deep understanding of customers, shoppers and competitors
• Develops strong win-win relationships with distributors and key retailers in the market
• Actively listens to Channel Partner and Trade partners ' feedback and takes necessary action to improve overall quality of service to our partners
• Engages with channel partners developing strong JBPs, and Influences to invest resources in company initiatives like process, expansion, projects like split line and create the required buy-in
• Influences channel partners look at the medium to long term picture while asking them for the required investments
• Understands business and is able to create & execute growth plans through systematic planning & organising
• Identifies & quantify 'sources of growth' and build plans accordingly (Focus Areas & Enablers, Annual Plan)
• Effectively looks at both internal and external data sets to make robust area growth plans
• Identifies trends from the data, correlate business growth with market intelligence and come out with required inferences
• Ensures superior communication of objectives through Area review meets
• Develops an ability to plan and execute effective long range area sales growth plan
• Leverages trade marketing inputs (schemes/activation) more effectively looking at the investment & opportunity to gain
• Manages accurate stock planning & logistics (Launch Estimates) and sales forecast at monthly level

Build & Lead a Strong & Capable Team:

• Leading, supervising and controlling his team of Sales Officers for the implementation of the growth agenda in the area through the opportunities addressed by:
  • Key Geography
  • Key Channels
  • Key People
  • Key Categories & Brands
  • Sales Infrastructure & processes
• Identifies & differentiate talent basis performance & potential
• Coaches & inspires front line sales staff to execute broad market plans and achieve stretch goals and drive best in class DSR capability
• Build capability with the team for technological approach and knowledge
• Builds robust development plans for his team, based on each individual's competency gaps and growth aspiration

Flawless Execution:

• Achieve value and process objectives in his area
• Develop understanding and successfully roll out pilots and projects as per SOP
• Leverages trade marketing inputs (schemes/activation) more effectively looking at the investment & opportunity to gain
• Touring by objectives
• Review of Focus Areas
• Understands how to effectively mitigate competitive threats; and also strengthen the team's weak areas

Skills Required

• Education: Postgraduate Degree (MBA) in Sales & Marketing
• Experience: Total experience in the range of 6-9 years or equivalent experience in FMCG sector
• Passionate about travelling
• Good interpersonal skills to navigate cross-functional teams
• Able to work under pressure and meet deadlines
• Capable of managing a team senior field officers / executives
• High planning and priority setting skills backed with an analytical and critical thinking ability.
• Membership of National Institute of Marketing of Nigeria is added advantage