Head, Mobile Wallet at First Bank

Ref Id: 19000023
Location: Lagos
Job: FBN GEN. Job Family
Organization: DMD Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time

Job Objectives

• Conceptualize the value proposition, and strategic initiatives for adoption of Mobile and e-Wallets
• Manage Wallet product initiatives throughout their lifecycles from planning to implementation, sales, monitoring, product support in line with the Bank’s strategic objectives.
• Build and manage payment ecosystems built around Wallets within Mass Markets and Corporate organizations e.g. Manufacturing, Transport Service, Public sectors, Private Organization, Financial Institutions etc.
• Build strong relationships with Industry Leaders, Regulators, Payment Aggregators and Switches to gain insight to new regulations, technology trends and have first-hand information for better business decisions, directions, and policy implementation.
• Develop Management briefs, perform periodic reviews and evaluation of performance, while proposing process improvements and corrective actions so as to remain competitive in the target markets.
• Build and sustain a robust financial model to manage the cost profile of the business, while meeting the projected profitability of the business in line with pre-agreed KPIs
• Supervise, co-ordinate and manage the activities of the Mobile Wallet Team members.

Duties & Responsibilities

• Develop and manage compelling initiatives and solutions that will aid targeted customer acquisition and activation activities.
• Identify and obtain new payment mandates (around wallets) from corporate bodies, as well as Government and Non-Government Organizations leveraging on existing relationships within the Bank.
• Develop and utilize specific marketing programs to drive results in the identified Retail, Commercial and Public Sector markets
• Research and Analysis:
  • Study and analyze market conditions.
  • Identify key industry peers/ competitors and consumer trends.
  • Articulate market requirements and opportunities for product innovation and enhancements
• Product Planning and Management:
  • Determine product specifications, create product road maps and define the long term product strategy.
  • Develop pricing strategies and product policies.
  • Manage interactions and communicate with cross functional teams
• Product Marketing:
  • Develop product marketing plans and event campaigns to generate product awareness and demand.
  • Support sales and marketing teams with the necessary product knowledge and technical expertise.
  • Conduct product knowledge and awareness presentations; develop sales tools and training materials to equip relationship managers on product sales.
  • Provide inputs for marketing collateral development and implement marketing plans in conjunction with all departments.
  • Drive ongoing improvement in sales and profitability
• Customer and End-User Support:
  • Manage product-related support, feedback and inquiries from users.
  • Co-ordinate market research to track customer and end-user feedback.
  • Use market feedback to inform product refinements and ongoing development

Expenditure Budget:

• Key financial/statistical measures of your organizational unit
• Number of staff: 4 Permanent Staff
• Staff costs: N/A
• Costs that you control:
• Income that your team generates (if any): Transaction fees on all FIS and Mobile Money billable transactions
• Fee Income: N/A
• Net Interest Income: N/A
• Other Income: N/A

Key Performance Indicators:

• Number of subscribers enrolled
• Percentage of active subscribers
• Transaction count, value and total net revenue (Group & Business Unit)
• Customer (Internal & External) Satisfaction Index
• Firstmonie Customer Base Enhancement Index
• CAPEX and OPEX

Job Requirements
Education:

• B Sc. in relevant discipline
• MBA is an added advantage
• Professional Certifications in cognate knowledge areas.

Experience:

• Minimum 8 years post NYSC experience in FCMG, Telecoms, Banking, Micro Finance, Mobile Money, Payments, and other relevant sectors

Key Competency Requirements
Knowledge:

• Customer Relationship Management
• Relevant Regulatory Policies/ Guidelines
• Industry Knowledge - global trends of mobile payments and financial inclusion
• Financial planning and strategy
• Project Management
• People Management
• Product strategy, development and management
• Product life cycle management
• Problem solving

Skill/Competencies:

• Business / Product Development
• Channel Management
• Client Industry Knowledge
• Data Gathering and Analysis
• Numerate / Analytical Skill
• Computing (MS Suites)
• Presentation/ Negotiation Skills
• Communication Skill (Written and Spoken).