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  • Posted: Mar 7, 2019
    Deadline: Mar 15, 2019
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  • PFL (Preparation for Life) Pvt Ltd is a part of PFL Group International, one of the leading UK owned and managed student placement agencies. PFL was established in 1997 and has come a long way in 17 years, retaining its excellence in study abroad and visa counselling We offer the widest range of services and commitments to our student customers seeking highe...
    Read more about this company

    Business Development Executive


    Locations:
    Abuja, Lagos and Ibadan-Oyo

    Job purpose

    • Build and maintain strong and consistent relationships with local institutions
    • Managing the day to day marketing activities and long-term marketing strategy and planning for PFL and IDEAS.

    Duties and Responsibilities
    Key Performance Indicators:

    • To help counsellor meet or exceed agreed targets by customer/brand and account penetration within territory
    • Help develop and implement strategic sales plans
    • Develop market analysis to identify customer needs.
    • Stay current with client needs, competition, and industry trends
    • Develop and manage local partner & agency relationships.
    • Responsible for assisting with sales/marketing and advertising campaigns.
    • Manage daily administrative tasks.
    • Conduct market research and identify new opportunities.
    • Gather and analyse consumer behaviour data
    • Generate reports on marketing and sales metrics
    • Contribute to collaborative efforts and organize promotional events
    • Coordinate with the marketing design and content teams to generate digital and print advertising material
    • Maintain and update impeccable records of marketing metrics and results of past campaigns
    • Prepare and deliver regular sales forecasting reports
    • Monitor and report competitors’ marketing and sales activities
    • Follow up on a list of leads.
    • Place phone calls to potential leads.
    • Retain customers through relationship building and continuous interaction.
    • Establish contacts with prospective & current customers.
    • Maintaining and developing relationships with existing as well as new customers in person and via telephone calls.
    • To generate quality leads that result in sales.
    • Build and grow a pipeline of prospects in new business and generating qualified prospects.
    • generate new leads and new sales by effectively targeting customer segments with relevant messaging

    Marketing Communications:

    • Collating material and editing copy for our client institutions, PFL staff and student monthly e-newsletter, circuited to internal and external audiences
    • Updating PFL’s social Media accounts
    • Updating information about PFL on external websites and directories
    • Creating fresh and up-to-date web content, to pass to the Business Development Manager and Graphic Design Officer as necessary
    • Providing ideas and input into the development of new e-marketing materials

    Marketing Collateral and Publicity Material:

    • Writing marketing content for marketing activities, with help from other key staff;
    • sourcing student testimonials;
    • liaising with in-house and external designers for all production issues.
    • Preparing marketing collateral for PFL activities, working with the Business Development Manager and Graphic Design Officer
    • Preparing PowerPoint presentations for indirect marketing, recruitment events and conferences
    • Coordinating and writing PFL entries into relevant client institution prospectuses - both hard copy and online
    • Assisting the Business Development Manager in compiling media plans
    • Responsible for PFL’s publicity stands and other event support material - ordering new stock as required and ensuring the supply of stock to events
    • Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts.
    • Identify target audience and grow our email list.
    • Create email databases for lead generation.

    Public Relations:

    • Liaise with Senior Management Team to request and collate information for in-house publications
    • Proactive searching out information for PR purposes and writing press releases
    • Liaison with, and providing information to, the media and arranging interviews with members of staff where necessary
    • Maintaining a photo library and arranging external photo shoots and filming with placement PFL, students and client institutions as well as in-house photo shoots with members of staff
    • Updating PFL’s PR notice boards

    Advertising (Printed Media, Outdoor and New Media):

    • Support the Business Development Manager in booking and tracking advertising for PFL as required.
    • Creative input into new advertising campaigns.
    • Liaison with PFL’s advertising agency, designers and printers (in-house and external)
    • Assistance with proofreading, copy writing, editing copy and information collection.

    Exhibitions and Recruitment Visits:

    • Coordinate PFL’s presence at exhibitions both nationally and internationally
    • Coordinate PFL’s presence at exhibitions. BDE will work only locally for respective branch
    • Represent and promote PFL at national and international exhibitions and providing market analysis post event
    • Represent and promote PFL at local exhibitions and providing market analysis post event. BDE will work only locally for assigned branch
    • Managing the supply of literature to the Senior management team and collating and dispatching literature and other display material to exhibition venues.
    • Ensuring prompt follow-up by Customer Services of exhibition enquiries and leads.

    In-House Induction Day:

    • Marketing support for Induction days for new members of staff

    Market Analysis and Planning:

    • Input into PFL’s marketing plans
    • Gathering market intelligence and working with the Business Development Manager to analyse results in relation to PFL’s marketing plans.
    • Supporting the Business Development Manager in planning, researching and coordinating PFL’s recruitment

    Market Intelligence:

    • Gathering information on competitors to PFL.

    Qualifications

    • Bachelor's Degree in Business. International degree preferred but locally obtained degree is acceptable.
    • Professional Experience
    • Experience in sales and marketing or related field.
    • Proven track record of successfully meeting sales quota
    • Good knowledge of relevant computer software
    • An excellent communicator having superior people skills.
    • Cool-tempered and able to handle rejection.
    • Outstanding negotiation skills with the ability to resolve issues and address complaints.
    • Relevant industry knowledge is preferred
    • Relevant job experience is a plus

    Personal Skills:

    • Strong and confident communicator in all forms including written, oral, email, telephone, and presentation.
    • Personally presentable
    • Confident negotiator and ability to ‘close the deal’
    • Excellent organisational and time management skills.
    • Capable of working independently, and having responsibility as an individual.
    • Be updated with business related market intelligence reports.
    • A positive and determined approach to researching and analysing new business opportunities

    Method of Application

    Applicants should send their CV to: hr.nigeria@preparationforlife.com

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