Business Development Executive at PFL Education - Preparation for Life

Locations: Abuja, Lagos and Ibadan-Oyo

Job purpose

• Build and maintain strong and consistent relationships with local institutions
• Managing the day to day marketing activities and long-term marketing strategy and planning for PFL and IDEAS.

Duties and Responsibilities
Key Performance Indicators:

• To help counsellor meet or exceed agreed targets by customer/brand and account penetration within territory
• Help develop and implement strategic sales plans
• Develop market analysis to identify customer needs.
• Stay current with client needs, competition, and industry trends
• Develop and manage local partner & agency relationships.
• Responsible for assisting with sales/marketing and advertising campaigns.
• Manage daily administrative tasks.
• Conduct market research and identify new opportunities.
• Gather and analyse consumer behaviour data
• Generate reports on marketing and sales metrics
• Contribute to collaborative efforts and organize promotional events
• Coordinate with the marketing design and content teams to generate digital and print advertising material
• Maintain and update impeccable records of marketing metrics and results of past campaigns
• Prepare and deliver regular sales forecasting reports
• Monitor and report competitors’ marketing and sales activities
• Follow up on a list of leads.
• Place phone calls to potential leads.
• Retain customers through relationship building and continuous interaction.
• Establish contacts with prospective & current customers.
• Maintaining and developing relationships with existing as well as new customers in person and via telephone calls.
• To generate quality leads that result in sales.
• Build and grow a pipeline of prospects in new business and generating qualified prospects.
• generate new leads and new sales by effectively targeting customer segments with relevant messaging

Marketing Communications:

• Collating material and editing copy for our client institutions, PFL staff and student monthly e-newsletter, circuited to internal and external audiences
• Updating PFL’s social Media accounts
• Updating information about PFL on external websites and directories
• Creating fresh and up-to-date web content, to pass to the Business Development Manager and Graphic Design Officer as necessary
• Providing ideas and input into the development of new e-marketing materials

Marketing Collateral and Publicity Material:

• Writing marketing content for marketing activities, with help from other key staff;
• sourcing student testimonials;
• liaising with in-house and external designers for all production issues.
• Preparing marketing collateral for PFL activities, working with the Business Development Manager and Graphic Design Officer
• Preparing PowerPoint presentations for indirect marketing, recruitment events and conferences
• Coordinating and writing PFL entries into relevant client institution prospectuses - both hard copy and online
• Assisting the Business Development Manager in compiling media plans
• Responsible for PFL’s publicity stands and other event support material - ordering new stock as required and ensuring the supply of stock to events
• Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts.
• Identify target audience and grow our email list.
• Create email databases for lead generation.

Public Relations:

• Liaise with Senior Management Team to request and collate information for in-house publications
• Proactive searching out information for PR purposes and writing press releases
• Liaison with, and providing information to, the media and arranging interviews with members of staff where necessary
• Maintaining a photo library and arranging external photo shoots and filming with placement PFL, students and client institutions as well as in-house photo shoots with members of staff
• Updating PFL’s PR notice boards

Advertising (Printed Media, Outdoor and New Media):

• Support the Business Development Manager in booking and tracking advertising for PFL as required.
• Creative input into new advertising campaigns.
• Liaison with PFL’s advertising agency, designers and printers (in-house and external)
• Assistance with proofreading, copy writing, editing copy and information collection.

Exhibitions and Recruitment Visits:

• Coordinate PFL’s presence at exhibitions both nationally and internationally
• Coordinate PFL’s presence at exhibitions. BDE will work only locally for respective branch
• Represent and promote PFL at national and international exhibitions and providing market analysis post event
• Represent and promote PFL at local exhibitions and providing market analysis post event. BDE will work only locally for assigned branch
• Managing the supply of literature to the Senior management team and collating and dispatching literature and other display material to exhibition venues.
• Ensuring prompt follow-up by Customer Services of exhibition enquiries and leads.

In-House Induction Day:

• Marketing support for Induction days for new members of staff

Market Analysis and Planning:

• Input into PFL’s marketing plans
• Gathering market intelligence and working with the Business Development Manager to analyse results in relation to PFL’s marketing plans.
• Supporting the Business Development Manager in planning, researching and coordinating PFL’s recruitment

Market Intelligence:

• Gathering information on competitors to PFL.

Qualifications

• Bachelor's Degree in Business. International degree preferred but locally obtained degree is acceptable.
• Professional Experience
• Experience in sales and marketing or related field.
• Proven track record of successfully meeting sales quota
• Good knowledge of relevant computer software
• An excellent communicator having superior people skills.
• Cool-tempered and able to handle rejection.
• Outstanding negotiation skills with the ability to resolve issues and address complaints.
• Relevant industry knowledge is preferred
• Relevant job experience is a plus

Personal Skills:

• Strong and confident communicator in all forms including written, oral, email, telephone, and presentation.
• Personally presentable
• Confident negotiator and ability to ‘close the deal’
• Excellent organisational and time management skills.
• Capable of working independently, and having responsibility as an individual.
• Be updated with business related market intelligence reports.
• A positive and determined approach to researching and analysing new business opportunities