Marketing Manager - GP at GlaxoSmithKline

Requisition ID: WD201009
Location: Lagos
Position: Full time
Functional area: Marketing

Key Responsibilities

• Co-create brand strategy and integrated campaigns with CoE and/or Franchise teams.
• Ensure brand resource allocation across different customer groups. Manage communication across customer groups to ensure adequate touch points at right frequency.
• Orchestrate all activities that has been implemented at customer level to ensure end to end brand management.
• Ensure achievement of sales and profitability targets for the brands and/or portfolios with proper budget management.
• Manage forecasting process for defined portfolio or assets. Develop brand LRF taking into considering market development opportunities.
• Engage with EE and Key groups to ensure deep customer insight and respond to customer needs.
• Collaborate with local medical and sales teams to support HCP engagement.
• Responsible to search business opportunities demonstrating growth mind-set and vision of 1-3 years.
• Manage therapy area leaders or customer managers.
• Feed Global and regional teams regarding customer, competitor and market.
• Robust understanding of local reimbursement and access structures. Close collaboration with medical and access teams to ensure timely access to GSK medicines
• Conduct field visits and work with sales team to lead execution of tactical marketing campaigns, evaluate implementation programme, effectiveness of promotional materials and conduct on the job training to ensure overall marketing effectiveness.
• Provide strategic direction, leadership and supervision of Customer Managers in the team to ensure effective implementation of plans and effective participation in key marketing promotional activities-medical related scientific meetings and conferences to ensure representation of GSK brands across all therapy areas.
• Actively participate in relevant medical conferences (local and international) to build a positive image for key brands, encourage brand loyalty and share best practice learning’s for such brands

Job Factors
Impact on Business:

• Responsibility for the Operational (Sales and A&P) Budget in Respiratory, Allergy & Dermatology, and NS/Urology brands
• Responsibility for the Profit and Loss for the Specialist Care Team brands

Operational Budget::

• As allocated by the Marketing & Commercial Excellence Director

Portfolio Direct Contributions:

• As in plan for the requisite year  (Volume/Value)

Span of Accountability (Management of People):

• Dotted (or solid) line management responsibility for – Customer Manager
• Responsibility for mentoring and development of staff on secondment programmes within the GP Team as well as Future Leaders Program (FLP) graduates.
• Indirect and dotted leadership for Representatives in the GP team across the country.
• People and Interpersonal Matrix Relationship: Operates both individually and within cross functional teams, driving execution of projects, brand strategy and tactical direction Networking with the following: colleagues within Sales, Regulatory, Medical, Quality, Procurement, Finance, Compliance, Warehousing & Distribution, Supply Chain functions as well as external distributors and partners such as advertising, marketing, public relations, creative, media agencies.

Complexity:

• Lead delivery and execution of plans across a group of Customers
• Lead Channel and Brand management across the country in a price sensitive and competitive, socio-political business environment
• Achieving Brand revenue expectations in the presence of counterfeit/fake, generic and parallel import of these brands.
• High level of matrix networking required. Need to interface with other stakeholders to ensure effective implementation of business strategies.
• Managing various promotional campaigns to achieve increased channel penetration for real growth in profits despite inflationary and rapidly changing business environment.
• Developing and applying/directing project plan to achieve the objectives of the project
• Integrated multichannel marketing (MCM) and digital marketing skills.
• High level of time management and co-ordination is required for actualization of project and strategic objectives.
• Co-ordination of project of different objectives, focus strategy and implementation techniques.
• Networking, engagement and influencing key opinion leaders, distributors and Healthcare practitioners to ensuring top and bottom lines are met.

Why You
Basic qualifications:

• University degree  (Medicine / Dentistry /Biological Sciences)
• 5+ years experience in commercial management including major customer facing roles (selling and marketing)
• Prior experience within the Pharmaceutical industry

Preferred Qualification:

• Experience within a Multinational organization.