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  • Posted: Feb 27, 2019
    Deadline: Not specified
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    Guinness Nigeria is the story of a truly successful company with a rich heritage and a great track record of growth and strong performance. Guinness Nigeria is not only regarded as an iconic African company, renowned internationally for its brands of unmatched quality, but also as a company that believes in enriching the communities within which it operates,...
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    New Channel Development Manager

    Ref Id: JR1020298
    Location: Ogba Brewery, Lagos
    Job Type: Full time
    Worker Type: Regular

    Context/Scope

    • Nigeria is a growth market, with a CAGR (Compound Annual Growth Rate) of over 5% over the last 20 year and an increasingly competitive landscape.
    • Nigeria is a “must win” market for Diageo – for Diageo to win in beer globally, Guinness Nigeria Plc must be winning in beer.
    • GN is embarking on two major & linked business transformations-Moving to Total Beverage Alcohol (TBA) selling and exploding Spirits participation to shape the TBA market in Nigeria. This introduces an additional complexity for the sales team
    • A key contributor to the success of the GNPLC strategic plan is ability to expand our Market led RTC (Route to Consumer) by winning in Alternative Trade Channel around Party Service, Events, Festivals & Carnivals and E-Commerce market place. The New Channel Development Manager will play a lead role in this.
    • The role will also support the commercial productivity agenda in ensuring that we invest in the right activations that will deliver brilliant ROI (Return on Investment).

    Purpose of Role

    • You will be responsible for developing, managing and executing the Guinness Nigeria New Channel Development Plans in relation to harnessing maximum opportunities inherent in Festivals, Carnivals & Events, Party Service as well as emerging E-Commerce business.

    Top Accountabilities

    • Generate insight on current trend on Parties and drive adaption to Guinness purpose
    • Manage a seamless party/event intelligence workflow (soliciting / scouting for parties / events)
    • Develop E-Commerce strategy and gain share for Guinness Nigeria in online market space
    • Develop SR (Sales Routes) and execute Carnivals in right scale and within budget
    • Ensure brilliant activation Festivals & Event with close interface with Divisions and (or) Agency for implementation

    Qualifications and Experience Required

    • Graduate with minimum 5 years’ experience in Sales/Marketing
    • HND/University Degree
    • A good planner
    • Proven track record
    • A creative persona and a Self-starter-able to work on own initiative
    • Ability to work cross functionally
    • Good interpersonal skills
    • Good level of IT skills

    Method of Application

    Interested and qualified? Go to Guinness Nigeria Plc on diageo.wd3.myworkdayjobs.com to apply

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