Trade Marketing Manager, Central Africa at Hewlett Packard - HP

If you are our Trade Marketing Manager for Central Africa, based in Lagos - Nigeria, you will have the chance to:

Be responsible for the demand increase at retailer and consumer level both online and offline through focused ad strategic marketing activities and sales partnerships

• Position HP as top of mind at consumer level while training extended sales force team on product update and selling skills
• Work with and leverage internal partners to deliver the business results
• Closely collaborate with various stakeholders within the sales organization at regional level
• Be responsible in implementing trade marketing strategies in retail channels
• Be involved in market analysis, marketing engagement, marketing communication
• Build close relationship with retail channels and partners
• Handle promotional practices and campaigns

Are you a high-performer? We are looking for an individual with:

• 3-5 years of professional experience with a combination of Marketing, Sales, Business Planning experience preferred
• Selling experience at end user account or partner level
• Experience developing positive relationships and solving customer problems
• Understanding of the IT industry, competing vendors, and the channel, including competitive positioning
• Understanding of HP's organization & operations, including key business rules, partner segmentation, key programs & initiatives, structure
• Understanding of a select set of HP's products, software, and services. Able to communicate the strengths of HP's offerings, and overcome objections
• Effectively sells HP offerings by building strategic relationships with partner contacts; and promoting HP programs and offerings
• Develops account plans with partner to grow HP's share of the business
• Partners effectively with others to ensure coordinated, efficient account management
• Understanding of pipeline management basics and ability to explain benefits to partners