Category Manager at Promasidor

Reporting To: Marketing Manager

Objective

• To develop and execute effective strategies and activity programmes which deliver annual category and brand targets (volume, market share, brand awareness, brand equity, etc.), on budget and on time.

Responsibilities
Category strategy & plans:

• Develop the F&E category strategy within the overall portfolio strategy. 
• Develop, gain approval for and execute annual activity plans across the marketing mix for each brand in the F&E category. 
• Ensure that sampling programmes are in line with the category strategy and supervise their planning & activation. 
• Ensure core/major activities are evaluated and learnings captured for future brand planning.

Marketing insight:  

• Use consumer insight to develop strategies from which the Company can grow its F&E business. 
• Ensure the availability of relevant market information. 
• Monitor and report on brand performance/health in the F&E category, using agreed attributes and format. 
• Support the General Manager – Marketing in determining optimum pricing strategy for F&E brands.

Competitor monitoring:

• Track competitor activities in F&E and related sectors and recommend response strategies to protect and enhance the position of F&E brands. 
• Evaluate market information to report on the performance of F&E brands.

Budget:

• Allocate marketing expenditure across brands and activities within the F&E category. 
• Manage the category marketing budget to ensure execution of agreed programmes and implement corrective actions where required.

Results:  

• Lead the preparation of annual integrated marketing plans for F&E brands, to deliver business targets and agreed goals for all areas of the marketing mix for each brand. 
• Evaluate and report on the effectiveness of F&E category strategies and plans.

People development:

• Lead and develop the capabilities of the F&E brands team.
• Carries out any assigned food safety jobs by the head of department
• Carries out any other assigned food  jobs by supervisor

Financial scope: Responsible for:

• Optimising category volumes and marketing contribution
• Allocation of marketing spend across the F&E brands portfolio.

Requirements
Education:

• Minimum second class Bachelor’s degree from a reputable university, either in Nigeria or abroad.  Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.

Experience:

• Minimum 5 years’ work experience in the Marketing function of a reputable company, preferably FMCG, with at least 2 years’ line management experience. Sales and/or Operations experience would be an advantage.

Knowledge:

• Consumer knowledge & understanding
• Planning and execution of activities across the marketing mix
• Project management
• Managing budgets and evaluating financial impact
• People management
• Third-party supplier management
• Research tools and techniques
• Presentation skills
• Microsoft Office suite - Word, Excel and PowerPoint

Skills & Personal Attributes:

• Self-motivated
• Able to assimilate a range of information for decision-making
• Articulate – verbal and written
• Able to work with a range of different people, across different levels (interpersonal skills)
• Seeks solutions
• Creative thinking