Senior Manager, Sponsorship & Promotions at MTN Nigeria

Department: Marketing Management

Job Description

• To provide overall strategic direction and ownership in conceptualizing, executing and management of all sponsorship, promotions and events in the Brand & Communications department in line with the overall marketing strategy
• Support the Shareholder return strategy by developing and implementing HR Processes that are aligned to achieving all elements on the business score card. (I.e. Grow Market Share, Grow ICT & Data Revenue, Increase EBITDA margins, Assure Revenue, CAPEX Returns Management and Net Subscriber Additions).
• Participate in the review of Business Processes (headcount, process optimisation etc.), to drive efficiency gains to ensure at least 5% reduction in Divisional budget year-on-year.
• Serve MTNN’s customers and provide solutions to improve the customer experience.
• Promote a sustainable organizational culture that enhances employee productivity and oversee the management of the year on year performance of all dimensions of the Group Culture Audit.
• Drive an increase in MTNN’s Net Promoter Score
• Strategic Partnerships with MTNN leadership team to drive awareness on expected behaviours and impact on non-compliance on bottom line results and company image/reputation.
• Drive planned strategy for the successful delivery of MTN Group and MTNN transformation initiatives focusing on Customer centricity, including Perfect 10 Project
• Network and build solid relationships with internal units and relevant third parties (e.g. strategic investors, technical and finance partners, business consultants etc.) and develop a close working relationship with relevant information sources to provide an integrated service.
• Partner with MTNN’s Ecosystem Partners to deliver business value.
• Collaborate with other business units in the development of business models for use in MTNN and develop measurement strategies to support ongoing strategy development and project optimization.
• Build and maintain strategic relationships with agencies and partners, as well as develop and culture organic owned sponsorship properties thus eliminating royalty costs
• Review the telecommunications market and develop Sponsorships and Events strategies across all segments to support the achievement against set business objectives for affinity, profitability, revenue, and value and market share.
• Coordinate and supervise MTNN’s sponsorship activities in the brand & communications across all segments and evaluate sponsorship proposals.
• Monitor external vendors, & agencies to ensure that targeted activations are cost effective and agreed deliverables.
• Liaise with the legal division in ensuring proper negotiation and compliance to all relevant contractual agreements (MOU’s, & SLA’s),
• Monitor & evaluate metrics to measure impact of current processes and strategy related to sponsorship, promotions, and events for the various customer segments
• Promote a sustainable organizational culture that enhances employee productivity and oversee the management of the year on year performance of all dimensions of the Group Culture Audit.
• Manage inter-functional relations between the unit and various departmental functions to ensure seamless synergies
• Initiate and facilitate all sponsorship, promotions and events related to brand and communications unit.
• Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
• Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets/requirements and regularly review their training needs.
• Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.
• Identify training and development needs for team members and manage related skills enhancement programmes to ensure business targets are fully met.

Job Condition:

• Open plan office
• Normal MTN working conditions

Requirements, Experience & Training    
Education:

• First degree in Social Sciences or any other relevant discipline
• MBA is desirable
• Fluent in English

Experience:

• Minimum 9-17 years’ experience including:
  • Manager track record of 3 years or more; with at least 3 years in relevant sector/ industry
• Experience in developing and executing leveraging plans in a telecom/FMCG corporation
• Proven expertise & end to end development / execution of sponsorship using the ROI/ROO matrix to achieve set objectives.

Minimum qualification

• BA, B.Ed, B.Sc, B.Eng or B.Tech