Brand Director at Transsion Holdings

Job Responsibilities

• Responsible for the company’s market strategy planning, implementation of marketing promotion, branding, public relations, activities, etc.
• Establish and improve the workflow and management system of the marketing and sales department.
• Market research and analysis of peers and industry development status, regular market forecasting and intelligence analysis to provide the basis for company decision-making.
• Manages employees performing activities to research, develop and deliver communication plans and branding strategies that align to the Boeing strategy.
• Supports efficient allocation of resources for communications activities and leads process improvements.
• Establish and improve the workflow of the management system of the marketing an sales departments.
• Manage the marketing team and conduct market training and guidance to team members and relevant departments.
• Formulate the company’s overall public relations strategy and externally represent the organization to stakeholders, interested parties and the public.
• Develop and control marketing budgets.
• Proactively look for and develop new opportunities to elevate the brand and its products,
• Collaborate with sales department in creating communication plans to push products and promotions.

Qualifications

• Minimum of a Bachelor's Degree preferably in Business Administration, Marketing, Mass Communication, or a related field, from a reputable institution, An MSc. degree would be an added advantage.
• Must have at a minimum of 5+ years of related Marketing, Brand and Marketing communications, or any related field, within the hospitality sector, and a Public Relations agency.
• Familiarity with advertising, Public Relations, digital and media agencies and all types of media operations.
• Demonstrated excellence in strategic communications across multiple platforms.
• Ability to communicate both orally and in written form with a clear and concise manner.
• Strong planning ability and an outstanding organizational skill, and the ability to handle multiple projects simultaneously while meeting key deadlines.