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  • Posted: Jun 16, 2014
    Deadline: Not specified
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    GlobalProfilers provide a wide range of recruitment and selection services to companies in Africa. We recruit across wide range of sectors and professions in entire African region. Finding it takes specialized market knowledge combined with a genuine understanding of individual cultures & local requirements. Our team of experienced local and internation...
    Read more about this company

     

    Brand Manager

    Job Purpose
    As a Brand Manager you will be concerned with creating a lasting impression among consumers and improving product sales and market share.
    Responsibilities
    * Monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for the product or service.
    * Works closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure the company brand values and image are followed.
    * Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
    * Looking at the pricing of products and analyzing the potential profitability
    * Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery.
    * Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
    * Checking marketing copy
    * Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
    * Monitoring product distribution and consumer reactions through focus groups and market research
    * Coordinating the launch programme to external customers as well as employees

    Qualification and Experience:
    * BSc degree in Business related discipline or marketing from a reputable university
    * Minimum of 5 years experience in product development or marketing.
    *Good knowledge of Microsoft programs and packages.
    * Good analytical skills
    * Good listener, able to respond to results and consumer research
    * Excellent communicator, both verbally and in writing
    * Enthusiastic about the product area.
    * Instinctive feeling about future product concepts
    * Ability to work well with a wide range of people from different parts of the business
    * Good team leader and able to inspire others
    * Ability to manage different projects at the same time
    * Be energetic and passionate about the product specialty
    * Be organized and methodical
    * Be able to work well under pressure
    * Good presentation skills

    Method of Application

    Interested and suitably qualified candidates should click here to apply online.

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