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  • PPC Specialist at Konga Online Shopping Limited

  • Posted on: 10 December, 2018 Deadline: Not Specified
  • View Jobs in Online Sales / Marketing View All Jobs at Konga Online Shopping Limited
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  • We are Nigeria’s largest online mall and have been in operation for over 4 years. Some of our major feats are winning Great Place to work awards two years in a row, winning an award for The Place Most Millennials would like to work and according to Forbes in 2015, 2nd Most Innovative Company in Africa. Our culture and values in a nutshell speak to placing our customers as priority, working hard, being passionate about what we do (and having fun in the process!) and teamwork. Our Company is full of ordinary people with extraordinary minds who desire to do extraordinary things!

    PPC Specialist

     

     JOB PROFILE:

    We are searching for a talented, smart, and experienced PPC Specialist to help develop, implement, track and optimize our digital marketing campaigns across all digital channels. S/he should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

    RESPONSIBILITIES:

    • Analyzing trends and making data-driven decisions; Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Creating and planning a variety of PPC campaigns across a range of digital channels
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals
    • Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
    • Analyze websites and document changes required for SEO
    • Optimize landing pages for search engine quality score
    • Client account management; Relationship building and business development
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Making creative suggestions for advert templates
    • Brainstorm new and creative growth strategies; Evaluate emerging technologies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Collaborate with agencies and other vendor partners

    QUALIFICATION/ESSENTIAL SKILLS/REQUIREMENTS:

    • HND/BSc in Marketing or a related field
    • A minimum of 3 years’ experience in a similar position
    • Web development experience will be an added advantage
    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement

    Method of Application

    Interested and qualified applicants should send CV’s  with the subject matter captured

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