PPC Specialist at Konga Online Shopping Limited

 JOB PROFILE:

We are searching for a talented, smart, and experienced PPC Specialist to help develop, implement, track and optimize our digital marketing campaigns across all digital channels. S/he should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

RESPONSIBILITIES:

• Analyzing trends and making data-driven decisions; Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Creating and planning a variety of PPC campaigns across a range of digital channels
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
• Analyze websites and document changes required for SEO
• Optimize landing pages for search engine quality score
• Client account management; Relationship building and business development
• Identify trends and insights, and optimize spend and performance based on the insights
• Making creative suggestions for advert templates
• Brainstorm new and creative growth strategies; Evaluate emerging technologies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners

QUALIFICATION/ESSENTIAL SKILLS/REQUIREMENTS:

• HND/BSc in Marketing or a related field
• A minimum of 3 years’ experience in a similar position
• Web development experience will be an added advantage
• Proven working experience in digital marketing
• Demonstrable experience leading and managing, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement