Market Development Executive at Interswitch

Job Purpose

• To provide support for the growth of the Retail Banking business in Interswitch by building new products in the space to deepen the Financial market in country of coverage.
• Responsible for the market expansion and product development initiation for all opportunities covering products in portfolio.
• Responsible for improvement/transformational plans of product in portfolio
• Working closely with Product management, marketing, project, support and sales teams to ensure product revenue and customer satisfaction goals are met.

Business Development:

• Analyze the current and past budgets, expenses, sales, revenues and product deficiencies to provide recommendations for business growth and problem resolution.
• Research the market for identifying new business opportunities.
• Explain prospective clients about the advantages of the products or services offered and follow up with them to close the business deals.
• Respond to the client queries regarding the products in a timely fashion.
• Maintain a knowledge repository of clients, referrals, RFPs, prospects and presentations.
• Develop strong customer relationships to generate high volume of prospective clients.
• Manage customer calls and appointments effectively for new opportunities.
• Participate in industry forums, client discussions, and conferences as a representative of the organization.
• Develop in-depth knowledge about business development practices, marketing activities, prospective clients and industry trends.
• Communicating customer requirements to colleagues internally and work with them to ensure that products are delivered according to customer requirements and in line with agreed terms

Account Management:

• Handling all customer or partner enquiries in the country of coverage.
• Providing customer-focused sales and account management activities for designated customers and products
• Building relationships that are of value with the customers.
• Receiving feedback from customers for improvement of products and services in their country of coverage.
• Post-sales engagement: visiting customers to discuss on how to improve services.

Market Research and Competitor Analysis:

• Performs market research and analysis to monitor the local environment for the emergence of new market segments.
• Providing feedback from customers and market feedback to meet market demands and generate product development ideas.
• Keeping abreast of trends and developments in the Financial markets, products practices and operations.
• Learning what the competition is doing in terms of customer pricing, experience in the local market, their alliances, credibility etc.

Key Decisions to escalate to supervisor:

• Exceeding outlined sales margin
• Giving solution out for free
• Transaction fee reduction for customer
• Acceptance of proposition to be accepted in MOU/agreements/NDA
• Project timeline delays/rollout issues/development issues
• Changing project priority

Operational/ Admin Responsibilities:

• Preparing and submitting periodic reports on sales activities and initiatives:- Customer engagement reports, Sales reports (lead generation, actual vs. targets etc, Customer profitability and product revenue reports.  
• Using sales platforms to evaluate leads and track sales /revenue growth.