Digital Marketing Executive at Strada Media

Details:

• Generate innovative content development for all social media channels in alignment with Strada’s marketing activities;
• Grow Strada Media’s targeted online presence;
• Provide feedback and insight on complaints and enquiries from Strada Media’s social media platforms;
• Execute daily, social media strategies by coordinating monthly photo shoots for social assets;
• Develop increasing social strategies that deliver on clients’ briefs while aligning seamlessly with other digital channels;
• Execute plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage and business conversions;
• Monitor and document social media growth daily, using analytical tools as required;
• Monitor and identify social media trends in Nigeria; gather market insights and intelligence to support effective strategies, plans and audience reach;
• Compile monthly reports detailing broadcast, tracking mentions, trends/engagement levels with analysis of data to inform future online presence and approach;
• Measure, track and report performance of all social media campaigns in line with business needs;
• Identify trends within the digital space and optimise content based on insights gained;
• Work with other departments to ensure cross channel alignment;
• Develop email marketing contact and update same for news and relevant content in line with industry deliveries;
• Defined brand performance metrics and implement market researches for monitoring success.