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  • Posted: Sep 19, 2017
    Deadline: Not specified
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    Workforce Management Centre Limited is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulting firm in Nigeria. Drawing from its Deep Domain Expertise, ...
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    VP, Digital Marketing & CVM

    Job Description:

    As a VP, Digital Marketing & CVM, a typical day might include the following:

    • Develop & manage the digital marketing, creative, communication strategies & programs in order to maximize traffic & sales from B2C through integrated marketing effort and key paid and organic channels (AdWords, Social Media, SEO, Affiliates, Mobile Marketing)
    • In-depth understanding of performance marketing for the optimization of both paid & organic digital channels
    • Build a team of analytics & Customer Base Management experts to drive business revenue performance through tactical and analytics driven Below The Line customer engagements
    • In-depth analysis of the customer base using existing data, analytical data sets, churn models and other sources of data to identify and cluster customers based on behavioral, transactional & signals to provide recommendations on actions/offers.
    • Oversee the identification of opportunities to acquire and grow customer relationships and increase their profitability through improved targeting, best-in-class product/services, through a motivated sales force, and appropriate channel strategies.
    • Manage market research & intelligence projects to understand market realities to guide Marketing strategies & executions. 
    • Drive key customer initiatives through the business with the ultimate goal of enhancing customer satisfaction, reduce churn, increasing sales, reducing costs, and positively moving customer loyalty.
    • Responsible for the optimization of customer’s usage, order value and churn reduction on the Konga.com platform through the analytical and systematic engagement of the base
    • Implementing compelling value propositions to acquire new customers and retaining existing customers
    • Implementing performance marketing to optimize paid digital marketing channels
    • Develop and drive strategies to maximize an organization's SEO performance
    • Complete other tasks – both strategic & tactical that will assist the Director, Marketing & Customer Experience make excellent decisions for the business.

    Job Requirement:

    • 5 years relevant expereince in Digital Marketing & Customer Value Maximization
    • Possess an extraordinary and curious mind and love to use it.
    • Are motivated by targets and see them as attainable
    • Enjoy solving problems, love taking on difficult challenges and finding creative solutions. You don’t get flustered easily. If you don’t know the answer, you’ll dig until you find it.
    • Communicate clearly, write well and speak eloquently. 
    • Love to analyze numbers
    • Love building and maintaining relationships
    • Are keen on mentoring and building your team

    Method of Application

    Interested and qualified? KIndly forward your resume to select@workforcegroup.com with the Email subject: VP, DM & CVM

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