Social Media Marketing Specialist at Cascade Virtual

OBJECTIVE:   To build and develop a strong social media presence with the aim of creating brand awareness and developing a client base traffic through multiple social media channels

Position Type:   Work from Home

RESPONSIBILITIES:

• Develop a Social Media Strategy for a new startup company.
• Directly manage social media channels to drive performance using adopted social media strategies and goal.
• Use a data driven approach via analytics for monitoring and reporting impact of online marketing campaigns.
• Research and advocate for new platforms, programs and technologies that will enhance set goals.
• Design monthly social calendars with input from the team.
• Recommend strategies and provide key insights relevant to the brand from analysis of campaign analytics.
• Use productive online research skills to monitor and understand the current market and competitors.
• Summarize generated reviews, insights and conversations to create actionable reports that will lead to optimization.
• Respond to online comments to foster positive community and add value to the users.
• Create a regular publishing schedule.
• Manage content.
• Promote company and website through social media adverts and digital media.
• Generate, edit, publish and share content (original text, images, video and HTML) that builds meaningful connections and encourages community members to take action.

CANDIDATE REQUIREMENT:

• Minimum of 2 years’ experience
• Good command of English Language (Spoken and written)
• Must be a highly motivated Individual, self starter, and able to Independently execute professional expectations with minimal supervision
• Strong demonstrable experience in a wide range of social media platforms
• Customer oriented with a positive attitude
• Demonstrable social networking experience and social analytics tools knowledge
• Excellent consulting, editing, (photo, video, text) presentation and communication skills
• Knowledge of online marketing and good understanding of major marketing channels
• Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) a strong handle on Conversion Rate Optimization (CRO) would be of good advantage
• Bachelor’s Degree in Digital Media, Marketing, Communications, Business or other related major
• Must have own computer and access to the Internet throughout the work hours (Skype account is absolutely essential for this role)

THE FUN PART OF WORKING FOR US

• Be part of a talented team
• Opportunity to grow with the team as this is a startup company
• Enjoy working from home
• Be in control of your time
• Opportunity to organize your schedule by striking a work /life balance