Good understanding of overall marketing functions, you are required to have strong brand understanding and business sense, your duty will focus on developing trade marketing strategies and media execution plans, to increase Gionee brand awareness, improve the brand presence and image effectively.
Responsibly:1. Devise and implement Gionee’s overall marketing strategy & plan for ATL & BTL in Nigeria market including budget allocation and tracking/feedback report.
2. Work with sales teams to Initiate and Implement strong in-store presence.
3. To set up the visual display guideline fit with domestic department store channel marketing, brand image business needs as well as the standard display image such as Gionee brand store, shop in shop counter, kiosk etc.
4. Devise promotional initiatives that drive consumer sales growth.
5. Lead promotional effectiveness and Best In Class shelf productivity.
6. To plan and to manage all yearly fairs, road shows, program and budget.
7. Maintain existing local PR/Press relations and arrange PR/Marketing activities.
Desired Skills and Experience
2. Minimum 3 years management experience or preferably in retailing of telecom and service related industry.
3. Fully aware of the mobile industry and competitor business, and you have a sound understanding of retail business/ environment.
4. Excellent Negotiation skills, Training & coaching skill.
5. Able to work under pressure.