Social Media Manager at VFD Group PLC

JOB SUMMARY - The social media manager will be responsible for representing the brand across social channels. He/She will handle the role of developing strategies to optimize brand awareness as well as the operational role of making posts on the various channels assigned to them.
DEPARTMENT - MARKETING AND CORPORATE COMMUNICATIONS
REPORTING RELATIONSHIPS - Report to: Head of MCC

Supervises: Nil

OPERATIONAL RESPONSIBILITIES    

• Curating the brand’s social media channels
• Develop weekly content calendar for the relevant social media platforms as well as optimal posting strategies
• Make social media posts in a timely manner
• Monitor, moderate and respond to comments from the audience
• Develop and execute digital marketing campaigns to drive engagement and increase audience share
• Tracking and reporting of social media analytics
• Any other task that may be assigned from time to time

KEY PERFORMANCE INDICATORS (KPI)    KPI

• Timely posting of content on the respective social media platforms
• Timely response to questions and comments on the various social media pages
• Quality of content calendar
• Quality of engagement with the audience
• Quality and outcome of digital marketing campaigns 
• Increased share of the audience 

Financial KPIs - Financial target schedule as updated from time to time

COMPETENCE REQUIREMENTS    Core Skills (Feel free to update as it relates)

• In-depth understanding of the organization’s business.
• Good communication skills.
• Attention to details.
• Good Management abilities.
• Excellent communication & presentation skills
• Expertise in Instagram, Twitter, Facebook and Linkedin
• Working knowledge of Microsoft Office Suite 

SPECIFICATION/ QUALIFICATION

• Minimum of a Bachelor’s Degree in English or any other relevant course. 
• 0-2 years of work experience as a social media manager