Social Media / Digital Communications Manager at Stella Maris High School

Key Responsibilities
Social Media Management (End-to-End Ownership):

• The manager is responsible for planning, creating, scheduling, publishing, and monitoring content across all Stella Maris social platforms.
• Platforms to manage (non-negotiable):
  • Instagram (Main School Account)
  • Instagram (Campus-specific pages, where applicable)
  • Facebook (School & Campus pages)
  • X (Twitter)
  • LinkedIn (Corporate / Professional presence)
  • YouTube (Shorts + long-form school content)
  • TikTok (if approved by management)
  • WhatsApp Broadcast / Community (content input, not admin)
• Responsibilities include:
  • Monthly content calendar (submitted ahead of time, not reactive)
  • Daily/weekly posting based on approved schedule
  • Captions, hashtags, tone, CTA — aligned with brand voice
  • Parent-facing content (events, reminders, achievements)
  • Student-focused but school-approved storytelling
  • Monitoring comments, messages, and escalation where needed
  • Ensuring zero “dead” platforms or outdated posts

Content Creation & Creative Direction:

• You are not a graphic designer, but you own the output.
• This means:
  • Conceptualizing content ideas (campaigns, series, themes)
  • Writing strong copy (not lazy captions)
• Working with:
  • Photographers
  • Videographers
  • Graphic designers
  • Reviewing and approving creatives before posting
  • Ensuring all visuals align with Stella Maris branding (colors, tone, quality)
• Content types include:
  • School events
  • Academic achievements
  • Staff highlights
  • Student activities (approved)
  • Admissions campaigns
  • Announcements & notices
  • Milestones & celebrations
  • Values, culture, and legacy storytelling

Website Content & Updates (With IT):

• This role does not code, but owns content accuracy.
• Responsibilities:
  • Updating website content (text, images, announcements)
  • Working with IT to upload:
    • News items
    • Event updates
    • Admissions information
    • Notices and announcements
    • Flagging outdated pages and fixing them
    • Ensuring consistency between website and social messaging
    • Testing links, pages, and visibility after updates.

Newsletter & Official Communications:

• You are responsible for structured, professional communications, not random blasts.
• Includes:
  • Internal newsletters (staff-facing, when required)
  • External newsletters (parents, partners, alumni)
  • Admissions campaigns & announcements
  • Event communications
  • End-of-term / special updates
• Tasks:
  • Drafting content
  • Structuring messaging clearly
  • Coordinating approvals
  • Scheduling sends
  • Ensuring tone matches audience (parents ≠ staff ≠ external partners)

Parent-Facing Content Strategy:

• Parents are not an afterthought — they are a primary audience.
• You must:
  • Proactively create content parents care about
  • Anticipate school calendar moments
  • Reduce confusion through clear digital communication
  • Align with Admin / Admissions on messaging
  • Ensure deadlines, notices, and updates are communicated before complaints arise

Digital Marketing & Campaign Execution

• This role supports growth and visibility, not vibes.
• Responsibilities:
  • Planning digital campaigns (admissions, events, milestones)
  • Scheduling posts and ads ahead of time
  • Supporting paid ads (copy + creative coordination)
  • Tracking basic performance (reach, engagement, growth)
  • Improving content strategy based on results
• Planning, Scheduling & Deadlines (Non-Negotiable)
• You are expected to:
  • Work ahead (minimum 2–4 weeks planned content)
  • Meet deadlines without reminders
  • Submit calendars, drafts, and creatives on time
  • Coordinate dependencies early (IT, Design, Media).

Collaboration & Cross-Department Work:

• You will work with:
  • IT (uploads, site updates)
  • Admin & Admissions (notices, campaigns)
  • Media & Design vendors
  • School leadership
• You are expected to:
  • Communicate clearly
  • Follow instructions
  • Take ownership, not wait to be chased

Brand Protection & Quality Control:

• You are a gatekeeper.
• You must:
  • Protect Stella Maris’ brand reputation
  • Avoid low-quality, rushed, or unapproved content
  • Ensure spelling, grammar, tone, and accuracy
  • Maintain consistency across all channels

Additional Duties:

• Any other digital communications or content-related task reasonably assigned by management
• Crisis or urgent communications support when required
• Supporting special projects, launches, or campaigns

Requirements

• Strong writing and communication skills
• Proven social media management experience (schools or institutions preferred)
• Content planning and campaign execution ability
• Attention to detail (non-negotiable)
• Ability to meet deadlines without supervision
• Ability to work with creatives and technical teams
• Professional judgment and maturity
• Experience with design and content tools (e.g., Canva) is an advantage
• Knowledge of safeguarding and child-protection standards is an added advantage

Performance Expectations

• Platforms are active, consistent, and aligned
• Content is planned, not reactive
• Parents are informed, not confused
• Website is accurate, not outdated
• Deadlines are met without reminders

What We Offer

• Competitive salary
• Supportive and professional work environment
• Opportunity to contribute meaningfully to school growth and community engagement