Jobs at Engie Africa

The Sales Team Lead will be stationed in the preferred location and be responsible for leading and managing a team of sales agents, installation technicians, dual contractors and their customers – responsible for the full customer cycle i.e., sell, fulfil, maintain and recover. The successful candidate must be a detail-oriented professional with strong critical thinking skills and a demonstrated track record of effective sales work. 

Key Responsibilities, Deliverables & Activities

Key Responsibilities

• Develop and implement the sales operational strategies within allocated area, as well as align with the area sales target.
• Organizing sales activities and functions in the field to achieve targets, revenue and desired quality sales.
• Managing installation technicians and maintenance technicians
• Training and coaching of sales agents on topics including pitching, sales conversation, closing and building strong and long-lasting relationships with customers.

Deliverables and Activities

• Participating in the recruitment of new staff and training of existing staff in applicable policies, guidelines provided by State Business Manager and credit departmental standards.
• Conduct periodic performance review and provide feedback to the sales agents.
• Supervise the prompt high-quality system installations at the customers premises or any other location as directed by ENGIE Energy Access.
• Support recruitment and coordinate installation technicians and maintenance technicians to ensure large solar home systems are installed and maintained.
• Review monthly commission payments, follow up on faulty installations and inform finance department about deductions.
• Providing regular portfolio & compliance reports to State Sales Manager and credit control team
• Support quarterly inventory audits for service center and POS in the location.

Required Skills and Experience

• 1 - 3 years working within the core field sales team
• Previous experience in a managerial position is an added advantage
• Ability and passion for coaching and training.
• Good problem-solving skills (solutions oriented) 
• Good influencing and negotiation skills 
• Ability to work under pressure to meet deadlines 
• Excellent verbal communication skills with customer focus
• Computer literate, team player and dynamic self-starter.
• Willing to travel/assign in any geographic area in Nigeria
• Fluent in English.

Qualifications

• BSc. Degree or Equivalent

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This position will be part of the Marketing team that is based in Lagos, Nigeria, reporting to the Operational Marketing Manager. The Operational Marketing Supervisor supports the organization’s marketing strategy by helping to plan, execute and track marketing programs, across BTL and ATL channels, for its two key business 
divisions – Solar Home Systems (SHS) and Minigrids. The successful candidate should have an intimate knowledge of B2C sales and will help the organization (and field-based Sales teams in particular) achieve her goals by building strong marketing campaigns that resonate with customers in predominantly rural communities. 

Key Responsibilities, Deliverables and Activities

• Assist in the creation of ATL, BTL & Digital marketing campaigns and promotions, with the aim of driving growth via sales for SHS, improving brand awareness and building the different brands (MySol for SHS, Minigrids & EEAN as the leader in Renewable Energy in Nigeria), amongst the different stakeholders
• Provide strategic direction and guidance to the sales team to develop and implement BTL activities across the different regions
• Analyze internal and external data, and use the insights garnered to develop effective marketing activities
• Oversee the leads management process from both online and off-line channels, working closely with the field sales team
• Create and manage the production and distribution of marketing collateral including but not limited to flyers, gazebo covers and other branded items
• Plan and implement strategic events in service of making EEAN the leader in the renewable energy sector in Nigeria
• Manage internal communications, to ensure that the organization’s internal stakeholders are well appraised of the organization’s activity per time as well as to help build camaraderie amongst the teams

Deliverables and Activities

Marketing Activity Planning and Implementation

• Integrated Marketing Campaign – develop integrated marketing campaign that cuts across ATL, BTL, Digital & PR to drive brand awareness and growth, revenue growth, and loan repayment
• Agency Management – responsible for managing EEAN’s relationship with external agencies and consultants within the marketing vertical
• Sales team led activity monitoring and reporting – give guidance to sales team on the planning and implementation of BTL activities in their regions and ensure the timely reporting of same

Content Generation

• Online Content- Compose and post online content on the company’s social media accounts to increase brand equity and drive sales
• Advertising Material- Coordinate with the Creative Content Designer to create advertising material that resonates with our target audience

Research

• Consumer Behaviour- Gather and analyse consumer behaviour data (from Digital Media Channels & In-House resources) and push initiatives to increase consumer loyalty
• Market Research- Conduct market research and analyse customer rating reports/ questionnaires alongside the Product Team
• Competition monitoring- Monitor competitors’ marketing activities within the Solar Home Systems and Minigrids space

Analytics

• Social Media Analytics- Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.). Also create reports on social media marketing and sales metrics 
• Marketing Analytics- Prepare and deliver promotional presentations and measuring the impact and effectiveness of past promotional campaigns

Record Keeping 

• Database Management- Update spreadsheets, databases and inventories with statistical, financial and non-financial information

Event Planning

• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success
• Stakeholder Management
• Communicate directly with all stakeholders and encourage trusting relationships
• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities

 Required Skills and Experience

• 3-5 years of relevant work experience in marketing (agency or client side)
• Experience developing effective marketing campaigns with a strong bias for ROI, across ATL & BTL
• Experience developing digital content is a plus
• Trade Marketing experience is a plus
• Critical thinking and problem-solving skills.
• Ability to manage relationships with internal/external customers to resolve issues of moderate complexity.
• Good proficiency in Microsoft Office applications. May require knowledge of or ability to quickly learn specialized software to complete work assignments.
• Good communication skills with ability to state messages clearly, using language that is comprehensible to others.
• Must be able to proactively listen to others.
• Demonstrable ability to multi-task and adhere to deadlines
• Well-organized with a customer-oriented approach
• Up to 50% inter-state travel required

Qualifications

• Bachelor’s degree in a discipline related to functional work or role

Language

• Professional fluency in English is required
• Proficiency with Microsoft Office Suite is required (Word, Excel, PowerPoint)
• Experience using data analysis tools (e.g., Excel) to analyze information to make decisions is a big plus