National Sales Manager at Recare

Key Responsibilities
Sales Strategy & Targets:

• Develop and execute national sales plan to achieve revenue, volume, and margin targetsForecast demand, set quarterly/annual KPIs, and track performance vs budget

Team Leadership:

• Train, and manage regional sales managers, supervisors, and field reps
• Drive a performance culture through coaching, incentives, and sales reviews

Distribution & Key Accounts:

• Manage relationships with distributors, wholesalers, modern trade, and e-commerce partners

Market Development:

• Expand coverage in priority regions: Lagos, Abuja, PH, Kano, and emerging trade channels

Trade Marketing & Execution:

• Work with marketing to ensure in-store visibility, merchandising, and promotional complianceMonitor competitor activity on pricing, launches, and shelf share

Reporting & Compliance:

• Provide weekly/monthly sales reports, pipeline updates, and market insights to MDEnsure compliance with NAFDAC guidelines and company SOPs

Requirements

• Education: BSc/HND in Business, Marketing, or related field. MBA is an advantage
• Experience:10+ years FMCG sales, with 5+ years in a national/regional manager role. Beauty, hair care, or personal hygiene experience is a strong plus
• Track Record: Proven success growing distribution and managing ₦1B+ annual sales portfolios
• Skills: Strong negotiation, distributor management, data analysis, and team leadership
• Location: Must be based in Lagos
• Other: Excellent command of English, advanced Excel, and CRM tools.