Latest Job Vacancies at First Bank of Nigeria Limited

Job Identification: 385

Job Objective(s)

• Strategic focus on delivering sponsorship and events initiatives and activities in alignment wiith the Bank’s objectives whilst seeking out value propositions, proposals to retaining existing and building new partnerships and generating revenue leads for Business Units.
• Contribute to the production of world class publications and conferences that positions the Bank as thought leaders, policy influencers and key drivers of banking and financial services in the Nigerian economy and globally, one Business Unit at a time.
• Support the Head, Sponsorships, Events and Content Management in the delivery and crucial positioning of FirstBank’s global sponsorship and events initiatives and activities in alignment wiith the Bank’s objectives whilst seeking out value propositions that lead to the retaining of existing relationships and building new ones with a view to generating revenue leads.

Duties & Responsibilities

• Assist with implementing the Bank’s sponsorship and events strategies, one Business Unit at a time
• Assist with monitoring developments in the sponsorship of Business Unit events by carrying out environmental scans to ensure that the Bank is abreast with all highly sensitive news/developments
• Provide analysis for all information gathered on sponsorship and events and make comments that will help management in decision making
• Assist with negotiating the best price on the Bank’s sponsorship/events using the Bank’s policy on comparative quotes from different vendors
• Assist with monitoring the Bank’s brand/visibility at events to ensure consistency and handle competition as this will aid to review how the Bank is performing compared to other banks
• Work with Business Units within the Bank to ensure standard delivery of the Bank’s events
• Assist with identifying sponsorship platforms that would generate revenue leads for the different Business Units using the sponsorship filter as measurement metrics
• Supervise elements of events outsourced to event managers, consultants and agencies
• Assist in generating ideas as well as implementing bank-owned conferences and workshops globally, upholding thought leadership, policy influencing and financial inclusion objectives
• Develop plans to sustain awareness, passion and participation for the Bank’s publications and conferences initiatives.
• Provide editorial support and ensure timely production of other good quality publications as may be required by Management (e.g. Corporate Profile) and provide necessary support for other publications from different Business Units within the Bank.

Job Requirements
Education Minimum Education:

• First Degree in Social Science or Science discipline

Experience:

• Minimum of 5 years cognate experience in Marketing/Corporate Communications and/or Sponsorship and Events role in blue chip companies or Advertising / PR / Journalism.
• Proficiency with Microsoft Word, Excel and PowerPoint is essential
• Ability to work with minimal supervision.

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Job Identification: 492

Job Objective(s)

• To develop the strategic redefinition of the FirstBank brand with a view to changing perception amongst TA to drive loyalty and advocacy
• To strategically contribute to bank projects with focus on increasing market share amongst the bank’s core target audiences
• Development of a world class brand strategy for the bank with a view to improving its positioning as the first bank of choice for customers business
• Oversee the overall brand and customer journey through the omni -channel experience, which is aligned to the day to day trading of the brand.
• It will also play a leading role working, closely with our key supplier partners to unlock the potential of the FirstBank brands for the Bank’s customers.
• This requires the implementation of brand strategy, driving and rethinking the consumer journey while conceptualizing and shaping the consumer experience to offer seamless, integrated and elevated experiences in at all touchpoints – branches, channels, events, etc.

Duties & Responsibilities
Strategic Planning/Execution:

• Determine the most innovative approach to enhance brand image to the general public
• Utilize research data to make analysis in identifying the best way to introduce new products and refresh existing ones
• Plan and commission various research targeted at different areas of the market segments to ensure communications spend has the most impact to guarantee maximum return on investment
• Ensure the success in translation of defining qualities of the brand in execution.
• Use the study of the data gathered from research to create various plans and strategies to be executed successfully
• Development of marketing plans and strategies and make constant changes to ensure plans are implemented for maximum effect
• Develop and manage the group’s immediate and long-term brand strategy in line with the business strategy for the group to drive the brand while ensuring it is poised to meet business needs via well - articulated objectives and missions
• Coordinate and manage quarterly strategic planning and review sessions for the department to ensure on-track execution of Marcomms strategy for the group
• Undertake regular brand perception, brand tacking and other relevant surveys to feel the pulse of customers and gain better insight and understanding into strategies to further drive business goals and objectives through relevant marketing communications activities and activations
• Undertake marketing insights research to provide internal customers and management team with customer and competitive insights to drive product development and campaigning as well as overall business decisions relating to marketing customers
• Lead creative development of quarterly brand themes that convey the brand point-of-view, and business targets for the quarter

Brand Quality Assurance:

• Working closely with the Customer Experience and Brand Marketing teams to understand and build best in class shopper experience roadmaps. Additionally, they will be responsible for delivery of a business - wide brand experience journey that aligns to customer value, customer needs, and a prioritization of customer experience.
• Translate a clear understanding of current market dynamics, competitive positioning, and FirstBank brand and product differentiators, into POS environments and collateral that engage consumers and drive conversion for FirstBank products and services.
• Collaborate actively across the integrated marketing, brand management and retail marketing teams to ensure all required brand elements are developed, on brand, on budget and on time.
• Support the product teams in the development of products and maintain an expert understanding of the FirstBank range of products and services
• Develop and maintain understanding of the competitive landscape, including competitor strengths, weaknesses and product assortment details
• To Coordinate, manage and implement the Group’s brand quality assurance initiatives especially as relates to branches and operations, aligning to global best practices and business goals.
• Ensure that brand infrastructure at branches and other brand touch points are at their optimal levels at all times, by liaising with relevant stakeholders.

Budget Management:

• Strategically provide support for attainment of budget efficiencies for communications spend across the group and Holding company
• Develop processes for efficient management of group wide Marcomms budget and spend
• Develop and manage Marcomms spend process to drive efficiencies across group
• Provide direction, advise, ideas and best practices in budget management to internal and external customers seeking to attain required efficiencies
• Optimize and track annual Marcomms budget
• Average budget under management and with oversight responsibility of 9billion.

Financial Targets Contribution:

• Oversight responsibilities for marketing communications budget across the group to minimize duplication while encouraging synergies that drive efficiencies
• Identify and analyze cost saving activities across the group in marketing and corporate communications sub head to drive budget optimization
• Drive financial planning imperatives for the department while providing oversight support for financial planning across the group and HoldCo
• Ensure strategic brand activities and policies are designed and executed to contribute to business objectives while also driving maximum returns on investments

Job Requirements
Education:

• Minimum of Master's Degree in the humanities. Certification by relevant Marketing bodies in Nigeria including either of APCON or NIMN

Experience:

• Minimum of 10 years post NYSC work experience. At least 6years as manager in reputable international or local organisations
• Working knowledge of budget management, financial planning and financial modeling will be added advantages
• Advanced understanding and knowledge of marcomms environment
• Demonstrable advanced level proficiency in word applications especially excel and PowerPoint
• Ability to work with minimal supervision.

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Job Identification: 480

Job Objective(s)

• Responsible for maintaining websites. Oversee the build and management of webpages, landing pages and microsite. Ensure sites are functioning properly and are available to users. Tests speed of access and improves upon loading speed.
• Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings of website/webpages on all major search networks. Manage execution of paid search campaigns

Duties & Responsibilities

• Oversee the development of webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines
• Ensure routine troubleshooting of the website and resolve identified issues
• Ensure routine test on website content to ensure clear display and fast page loading times.
• Work with the Web design master and Mobile / App / SEO team to ensure that are adaptable and best practices are implemented on developed webpages, microsites etc.
• Advise and implement necessary website security standards.
• Develop reports for relevant stakeholders describing usage rates and engagement levels
• Resolve reported content issues
• Drive and resolve all issues identified from Crawling Information tool and fix all broken links
• Ensure upload and removal of digital content on website as required
• Maintain and manage webmaster software
• Identify and recommend improvement opportunities for FirstBank’s website
• Regular site audits and vulnerability checks
• Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
• Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
• Work with agencies to execute and optimize paid search campaigns
• Support in campaign planning
• Perform A/B test for landing pages, messaging and multiple user experiences
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Oversee the deliverables of the Web design master and any other function that may be required

Job Requirements
Education:

• Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline
• Digital Marketing certification will be an added advantage
• Professional certifications in related field

Experience:

• 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
• Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
• Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage

Certification:

• Advertising Practitioners Council of Nigeria (APCON)
• National Institute of Marketing Nigeria (NIMN)
• Digital Marketing
• Nigerian Institute of Management (NIM)
• Chartered Institute of Marketing (CIM)
• Nigerian Institute of Public Relations (NIPR)
• Certified Internet Webmaster (CIW)

Mastery:

• Java Script Specialist
• Cascading Style Sheet (CSS)
• Hypertext Markup Language (HTML)
• Keywords Everywhere

Tools Required:

• Social listening tools access such as Hootsuite, Talk Walker, Similar Web, Keyhole, Tweet Reach, Traackr, Onalytica (tracks campaign monitoring / analysis, influencer marketing, brand & event monitoring and market research)
• Canva, SnapSeed, Poster Maker
• Knowledge in Structured Query Language (SQL)
• Infographics
• Search engine and email marketing