Marketing Officer at PharmAccess Foundation

Job Description

• The Marketing Officer will work under the supervision of the Head of Business Development and Marketing.
• The Marketing Officer will be responsible to directly support the Third Party Administrators in the implementation of the marketing plans for the Kwara State Health Insurance Scheme.
• Tasks include amongst others: identify marketing opportunities, support marketing, and sales training and workshops, evaluate and discuss the effectiveness of implemented marketing strategies, assess client experiences and provide es recommendations, review and analyse marketing plans, reports and dashboards.

Responsibilities

• Initiate and promote aggressive marketing campaign.
• Develop and ensure the implementation of effective marketing Plan.
• Identify and develop market penetration strategies for the Scheme.
• Coordinate and participate in products promotional programs.
• Prepare weekly and monthly reports of the marketing activities.
• Sourcing of new clients while maintaining relationships with existing clients.
• Conduct regular market intelligence activities.

Minimum Requirements

• Minimum of a Bachelor's Degree or equivalent.
• MBA or relevant Master's Degree would be an added advantage.
• Minimum of five (5) years relevant experience in a Marketing role.
• Good Communication and negotiations skills.
• Result oriented and ready to meet and surpass target.
• Good working knowledge of Microsoft Office Suite (Excel, MS Word, PowerPoint).
• Strong interpersonal and communication skills

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Job Description

• The Head, Business Development & Marketing will drive the development and implementation of the Agency's strategic and tactical plans for customer acquisition, Income generation awareness creation, and the achievement of growth objectives.
• The Successful candidate will facilitate enabling partners and alliances, manage strategic relations with stakeholders, and develop winning marketing and communications strategies.
• The Head of Business Development and Marketing will report to the Executive Secretary of the Agency.

Responsibilities
Strategy & Planning:

• Propose efficient strategy for customer acquisition, business plan and budget, to drive enrollee and income growth and the achievement of set goals and targets.
• Develop Integrated marketing strategies, pricing and sales plans.
• Develop supporting implementation plans to drive the execution of states and business plans.
• Lead market research, market and competitor analysis, for Insights to support business decision-making and Identity opportunities as well as the lever knowledge of the market and competitors to identity and develop the Agency's unique soling propositions and differentiators.
• Track and monitor business development and marketing performance in line with defined goals and metrics, deploy appropriate interventions where necessary.
• Provide expert advice on business development and marketing.
• Keep abreast of economic, industry, market, and regulatory trends, score the potential impact on the Agency, advise management accordingly, and take appropriate action to strengthen the Agency's position.
• Present monthly reports to management as required.

Business Development:

• Prospect for and identify new business opportunities.
• Lead the business development team to develop business cases and undertake other vital analyses to support decision making.
• Manage and coordinate business development activities throughout the market (pitching, lead generation etc).
• Identify appropriate customer groups to target; design optimal outreach strategies for prospects; identify appropriate and effective ways to position the Agency's services and value add.
• Work with the business development and marketing team to develop, negotiate and win long-term profitable and sustainable business.

Minimum Requirements

• Minimum of a Bachelor's Degree in Marketing, Business, or a related field.
• MBA or relevant Master's Degree would be an added advantage.
• Minimum of ten (10) years of marketing experience with at least five years in a managerial capacity.
• Professional certification in Marketing from a recognized body.
• Experience in the health services industry would be an added advantage.
• Strong interpersonal, communication, and leadership skills.
• Strong proficiency in Microsoft Office Suite (Excel, MS Word, PowerPoint, and MS project).

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The Position

• The Quality Consultant will coordinate quality activities and provide technical support on quality improvement to LASHMA Quality Officers and the Lagos State Health Scheme (LSHS) provider network.
• He/she will be responsible for quality assurance of health facilities which will entail case audits, staff and patient interviews, to assess the quality of care and track the implementation of activities in the quality improvement plan.
• He/she will provide feedback to the Monitoring and Evaluation Department LASHMA about the quality of care provided by the hospitals.
• The Quality Consultant shall report directly to the Head Planning, Research, M&E, LASHMA.

Specific Responsibilities

• Capacity Building and Knowledge Transfer: Identify the training needs of LASHMA Quality Officers and health providers and develop a training plan.
• Facility Inspections: Conduct hospital inspections (clinical and non-clinical areas) to identify risks and work jointly with hospital management and quality teams to proffer and implement solutions to assure the safety of patients, staff and visitors.
• Case Audits: Conduct case audits of LSHS patients to assess compliance with Standard Treatment Guidelines (STGS) and identify areas for improvement, medical errors, and adverse events in the facility.
• Facilitation Support with Facility Quality Teams: Provide necessary technical support physically and virtually to facility quality teams on implementing activities in the quality improvement plans
• Patient Interviews: Develop and propose a standard patient feedback questionnaire for LSHS inpatients and outpatients that can be administered by Quality Officers during visits to obtain on-the-spot information about patients' experiences and concerns about the facility.

Qualification & Requirements

• Medical Degree, B.Sc Nursing with at least 5 years experience working in clinical health settings and on Healthcare Quality Improvement Programs.
• Good knowledge of quality improvement approaches in health care and data management processes.
• Capable of interacting professionally and constructively with facility managers, clinic staff and others.
• Excellent interpersonal and team-building skills, ability to work effectively with different levels of professional cadres.
• Proven planning and coordination skills with an eye for detail.
• Critical thinking, research and proposal writing skills.
• Computer literacy including use of Microsoft Office suite, databases and web applications.
• Awareness of relevant trends and new (mobile) technologies in healthcare.
• Excellent written and verbal communication skills in English.