Business Development Manager at PharmAccess Foundation

Job Description

• The Head, Business Development & Marketing will drive the development and implementation of the Agency's strategic and tactical plans for customer acquisition, Income generation awareness creation, and the achievement of growth objectives.
• The Successful candidate will facilitate enabling partners and alliances, manage strategic relations with stakeholders, and develop winning marketing and communications strategies.
• The Head of Business Development and Marketing will report to the Executive Secretary of the Agency.

Responsibilities
Strategy & Planning:

• Propose efficient strategy for customer acquisition, business plan and budget, to drive enrollee and income growth and the achievement of set goals and targets.
• Develop Integrated marketing strategies, pricing and sales plans.
• Develop supporting implementation plans to drive the execution of states and business plans.
• Lead market research, market and competitor analysis, for Insights to support business decision-making and Identity opportunities as well as the lever knowledge of the market and competitors to identity and develop the Agency's unique soling propositions and differentiators.
• Track and monitor business development and marketing performance in line with defined goals and metrics, deploy appropriate interventions where necessary.
• Provide expert advice on business development and marketing.
• Keep abreast of economic, industry, market, and regulatory trends, score the potential impact on the Agency, advise management accordingly, and take appropriate action to strengthen the Agency's position.
• Present monthly reports to management as required.

Business Development:

• Prospect for and identify new business opportunities.
• Lead the business development team to develop business cases and undertake other vital analyses to support decision making.
• Manage and coordinate business development activities throughout the market (pitching, lead generation etc).
• Identify appropriate customer groups to target; design optimal outreach strategies for prospects; identify appropriate and effective ways to position the Agency's services and value add.
• Work with the business development and marketing team to develop, negotiate and win long-term profitable and sustainable business.

Minimum Requirements

• Minimum of a Bachelor's Degree in Marketing, Business, or a related field.
• MBA or relevant Master's Degree would be an added advantage.
• Minimum of ten (10) years of marketing experience with at least five years in a managerial capacity.
• Professional certification in Marketing from a recognized body.
• Experience in the health services industry would be an added advantage.
• Strong interpersonal, communication, and leadership skills.
• Strong proficiency in Microsoft Office Suite (Excel, MS Word, PowerPoint, and MS project).