Marketing Manager - Short-Term Rental Platform at Platon Core

About the Role

We're seeking an experienced Marketing Manager who understands the short-term rental marketplace industry to accelerate our platform growth, increase host acquisition, and drive guest bookings.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for both supply-side (property hosts) and demand-side (guests) growth
• Create and manage multi-channel campaigns to attract new property listings to the CSB platform
• Drive guest acquisition through targeted digital marketing, content marketing, and performance campaigns
• Optimize our platform presence through SEO and conversion rate optimization
• Manage paid advertising campaigns (Google Ads, Meta, TikTok) with focus on user acquisition costs and lifetime value
• Build brand awareness and differentiate CSB from competitors like Airbnb in the marketplace
• Develop partnerships with property management companies and individual hosts
• Create compelling content showcasing success stories from hosts and guest testimonials
• Implement referral programs and loyalty initiatives to drive organic growth
• Analyze marketplace metrics including booking rates, host retention, and guest satisfaction
• Coordinate email marketing campaigns for host onboarding, guest engagement, and reactivation
• Monitor competitor strategies and identify market opportunities

Required Qualifications

• 4+ years of marketing experience in marketplace platforms, shortlet industry, or hospitality tech
• Proven experience with two-sided marketplace dynamics (supply and demand)
• Deep understanding of the short-term rental industry and competitor landscape (Airbnb, Booking.com, VRBO)
• Track record of scaling user acquisition with measurable ROI
• Proficiency in digital marketing tools, analytics platforms, and marketing automation
• Experience with growth hacking strategies and viral marketing techniques
• Strong analytical skills with ability to interpret data and optimize campaigns
• Excellent storytelling and content creation abilities

Preferred Skills

• Experience marketing a tech platform or SaaS product
• Knowledge of marketplace KPIs (take rate, GMV, liquidity, engagement metrics)
• Background in community building and host relations
• Understanding of payment systems and trust & safety in marketplaces
• Familiarity with property management systems integration

What We Offer

• Opportunity to shape the marketing strategy of a growing platform
• Competitive salary and performance incentives
• Work with a dynamic team disrupting the short-term rental industry
• Professional development and growth opportunities