Jobs at Project Growth

Key Responsibilities:

• LinkedIn Campaign Management: Lead and optimize LinkedIn advertising campaigns focused on lead generation, lead conversion, and customer acquisition.
• LinkedIn Ads Strategy: Manage and optimize LinkedIn Ads campaigns, ensuring they align with the broader marketing goals and target the right audience segments.
• Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.
• Analytics and Reporting: Use advanced analytics to monitor and report on campaign performance, adjusting strategies based on data-driven insights.

What Success Looks Like:

• Lead Generation Efficiency: Your targeted campaigns on LinkedIn Ads have measurably increased lead quality and quantity.
• Campaign Optimization: Through rigorous A/B testing and analytics, you've refined advertising strategies to maximize ROI.
• Strategic Contribution: You've successfully integrated reporting insights to enhance the targeting and effectiveness of campaigns.

Required Skills and Qualifications:

• Proven Experience: At least 3-5 years in paid media management with significant B2B technology sector experience.
• LinkedIn and Google Ads Expertise: Extensive experience in managing and optimizing campaigns on these platforms.
• Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results.
• Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress.

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Key Responsibilities:

• Client Engagement: Get on calls with potential real estate investors, answer their objections, and persuade them to commit to a loan.
• Follow-Up Communication: Conduct follow-ups through texting and emailing to nurture leads and maintain engagement.
• Lead Management: Follow up with leads after initial calls to ensure continued interest and progress in the loan process.
• CRM Management: Update and maintain accurate records in the CRM system, tracking all interactions and statuses.
• Prospecting (Nice to Have): Source and prospect new leads to expand the potential client base.

What Success Looks Like:

• Client Conversion: Successfully convert potential real estate investors into committed loan clients.
• Effective Follow-Up: Maintain consistent and effective follow-up communication, resulting in high lead retention and conversion rates.
• Accurate CRM Records: Keep the CRM system updated with detailed and accurate information, ensuring seamless client management.

Required Skills and Qualifications:

• Experience: Background in real estate or finance is highly advantageous.
• Communication Skills: Fluent, professional, and well-spoken with an authoritative presence.
• Professionalism: Presentable with a professional setting and background for client interactions.
• Tech Savvy: Proficient in using CRM systems and digital communication tools.
• Organizational Skills: Strong organizational skills to manage follow-ups and maintain detailed records.