Fresh Jobs at M-KOPA

About the job

• We're actively recruiting a Lifecycle Growth Lead as we continue to scale our growing FinTech division at M-KOPA. You'll turn data, experiments, and hands-on CRM execution into scalable growth systems that unlock financial inclusion for millions across Africa.

What You'll Do

• Own lifecycle growth outcomes: You're accountable for activation, retention, and LTV metrics - driving revenue growth and improving unit economics. Lead growth initiatives end-to-end (strategy → experiment → scale): identify opportunities, form hypotheses, run structured experiments, build repeatable playbooks that scale across markets. Design segmentation frameworks that Product and Data teams use. Influence product priorities with customer insights. You combine product-led growth thinking with hands-on CRM execution to maximise customer profitability and lifetime value.
• Hands-on execution: Personally build automated customer journeys - onboarding sequences, activation campaigns, retention flows, churn prevention, win-back. Configure triggers, build segments, write copy, deploy campaigns across WhatsApp, SMS, push, and in-app channels. Run A/B tests with clear methodology. Analyse performance, iterate rapidly, scale winners.

Partner cross-functionally: Work with Product, Data, Telesales, Operations, and Commercial teams.

Essential Requirements:

• 5+ years hands-on lifecycle/CRM execution - ideally at a fintech, mobile money, subscription, or PAYG business (bonus: emerging markets)
• End-to-end growth initiative ownership - proven experience leading initiatives from strategy (identifying opportunities, forming hypotheses) through experimentation (structured testing) to scale (repeatable playbooks), with demonstrated revenue impact and unit economics improvements
• Proven track record owning growth outcomes (activation rate, retention, LTV, revenue growth, unit economics) through lifecycle marketing - being accountable for the metrics and influencing Product/Operations to improve them
• Expert CleverTap, Braze, MoEngage, Customer.io, or HubSpot proficiency - you personally build complex automated journeys (workflow building, triggers, segmentation)
• Deep multi-channel expertise - SMS, WhatsApp, push, in-app messaging. Bonus: coordinated with telesales or field sales teams
• Structured experimentation track record - A/B tests with clear methodology, statistical rigour, and documented learnings

Bonus points:

• PAYG, alternative credit, or financial inclusion business model experience
• Kenya or East Africa market experience with mobile-first, WhatsApp/SMS-heavy strategies
• Analytics fluency (GA4, Mixpanel, Amplitude, Looker) for funnel analysis and cohort tracking

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About the job

• We're actively recruiting a Senior Product Growth Manager as we continue to scale our growing FinTech division at M-KOPA. You'll turn data, experiments, and hands-on CRM execution into scalable growth systems that unlock financial inclusion for millions across Africa.

What You'll Do

• This is a strategic leadership role that stays hands-on. You'll spend 60% of your time designing frameworks, influencing cross-functional teams, and owning business outcomes - and 40% validating your strategies through direct execution in CRM platforms. You architect the systems, then prove they work by building campaigns yourself.
• Architect growth systems and frameworks: Design the segmentation models, experimentation road maps, lifecycle strategies, and measurement frameworks that guide how M-KOPA drives growth across markets. Build repeatable playbooks that Product, Operations, and Commercial teams use. Create the infrastructure (data models, scoring systems, journey templates) that enables consistent execution at scale.
• Own revenue and retention outcomes: Be accountable for activation rate, retention, churn, and LTV metrics that directly impact business P&L. Use whatever levers move the numbers - lifecycle campaign optimisation, product road map influence, pricing recommendations, operational process improvements, or commercial strategy input. Report to leadership on growth performance and strategic opportunities.
• Influence product and operations through data: Partner with Product teams to translate lifecycle insights into road map priorities. Work with Operations to redesign customer journey touch points. Collaborate with Commercial teams to refine pricing and segmentation. Conduct PMF analyses that define how we segment customers and prioritise features. Your customer behaviour insights shape what we build, not just how we market it.
• Validate strategies through hands-on execution: Personally build campaigns in CleverTap/Braze to test your strategic hypotheses before scaling them. Run experiments that prove which segmentation approaches work, which messaging resonates, which incentives drive conversion. Stay close enough to execution to maintain credibility and ensure strategies are grounded in reality.
• Lead cross-market growth initiatives: Design lifecycle strategies that work across Kenya, Nigeria, Uganda, Ghana, and South Africa - accounting for different customer behaviours, regulatory environments, and operational models. Build frameworks that enable local teams to execute while maintaining strategic consistency.
• Enable teams and build capabilities: Create dashboards, playbooks, and processes that help Product know what to build, Operations know how to optimise, and Commercial teams know where to focus. Develop segmentation frameworks and growth methodologies that outlast individual campaigns.

Requirements

• 7+ years in growth, product marketing, or lifecycle roles with clear progression from execution to strategic ownership - ideally at fintech, digital lending, subscription, or PAYG businesses in emerging markets
• Proven track record owning business outcomes: You've been accountable for revenue growth, unit economics, conversion rates, or LTV metrics - not just campaign performance. You can demonstrate how your work directly impacted P&L
• Product influence and cross-functional leadership: Clear examples of using customer insights and data to influence product road maps, operational processes, or commercial strategies. You've partnered with Product, Operations, and GM-level stakeholders to drive decisions beyond marketing
• Strategic framework builder: You've designed segmentation models, experimentation road maps, PMF analyses, or growth playbooks that others use. You create systems and infrastructure, not just execute within them
• Maintained hands-on execution capability: Despite strategic seniority, you still personally build campaigns in CRM platforms (CleverTap, Braze, Customer.io, HubSpot, MoEngage) to validate strategies and stay grounded in execution reality
• Sophisticated analytical approach: When faced with "conversion is flat," you instinctively think in segmentation → funnel analysis → hypotheses → prioritization → testing → measurement. You bring structured problem-solving, not just marketing tactics