Jobs at Softcom Limited

Job Description

• In your role as the lead visual designer, your day-to-day tasks will consist of creating visually engaging designs, gathering requirements from relevant stakeholders, and supporting the brand and communication team’s goals.
• Your ability to clearly express and bring concepts to life will not only be welcomed but celebrated.
• You would also collaborate closely with other teams across the organization to provide design support.
• One of the key aspects of your role is a thorough understanding of the right balance between business, design, and our customers.
• You will also provide design leadership for the members of the visual design team.

Responsibilities

• Art direction
• Understand project requirements and concepts
• Developing concepts, graphics, and layouts for logos, brochures for print and digital.
• Determining the size, arrangement of copy, and illustrative material as well as font style and size.
• Reviewing final layouts and suggesting improvements where necessary.
• Keeping up-to-date with industry developments.
• Ensuring brand consistency throughout various marketing projects.
• A holistic understanding of design systems, illustration, and animation.

Requirements

• 4+ years experience as a visual designer.
• Ability to manage small and large scale design projects.
• Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects).
• Understanding of visual elements (layout, typography, and color).
• Teamwork.
• A keen eye for detail.
• Time management and multitasking abilities.
• Creativity skills and problem-solving aptitude.

Who We Are Looking For:

• A true creative with a passion for storytelling through art.
• You should be a problem solver who takes complete ownership of your work and brings great ideas to life.
• We are looking for someone who isn’t afraid to be imaginative and think outside the box.
• You should be someone who pays utmost attention to detail and communicates proactively and effectively.
• Finally, you should be a lifelong learner; always seeking to know more and to grow in your role.

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Description

• We are looking for an experienced communication expert who also has sound knowledge of small business growth.
• As the Business content creator, you will be responsible for designing and building a library of relevant knowledge content for businesses across different stages of growth.
• This role requires a high level of creativity, as well as the ability to develop compelling contents that are both on-brand; in terms of style, quality, and tone of voice, and data-driven; optimized for search and various content channels.
• The successful candidate will be an innovator and someone who loves to think outside the box. The ideal candidate should have a proven track record of well-researched publications. Preference will be given to those with a strong portfolio, bachelor’s degree, and relevant work experience.

Job Responsibilities
As the Business Content Creator, your job responsibilities will include the following:

• Transform well-researched business knowledge into easy-to-consume content publications for growing businesses.
• Produce blog articles, brochures, ebooks, white papers, business how-to guides, checklists, media video content, reports, newsletters, and event programs - to create a library of highly usable resources for business owners.
• Carry out regular research on our audience segments, utilize insights in creating relevant knowledge resources designed to enable them to grow their businesses.
• Discuss and develop interesting and innovative ideas to write strong and sophisticated stories to attract business readers.
• Create an editorial publishing calendar in line with overarching objectives and ensure timely delivery of content materials.
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of web resources in search results.
• Research topics relevant to MSME’s. Carry out keyword research to enhance relevance of materials and stay updated on relevant business news and industry trends to support content development.
• Perform regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience

Requirements
You’ll be a good fit for this position if you have:

• A Degree in Business, Marketing, PR, Journalism, Economics or related field.
• Three (3) years’ experience in a similar position in a progressive company like ours.
• Experience in the startup/investment community is a plus.
• A genuine passion for storytelling, and excellent written communication skills.
• Demonstrable experience with SEO, social media and web analytics.
• Experience and knowledge in copywriting, proofreading and editing.
• Strong research and analytical skills with ability to present findings in a clear and concise manner to an audience of non-experts
• Proficiency in using tools such as; MailChimp, Google analytics, SEMRush, Meltwater, Hootsuite etc.
• Ability to autonomously work and deliver within established timelines with little or no daily supervision
• Action-oriented, entrepreneurial, adaptable, and innovative approach to work
• Great interpersonal, communication and interpersonal skills
• Portfolio of work available for revi