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  • Posted: Jun 29, 2022
    Deadline: Not specified
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  • About 8 years ago, a friend’s brother needed help with a business hitch. My idea of solving that issue with what little tech was available back then is who Softcom has become today. Softcom is a group of professionals whose overarching goal is to add value. For 3 years, we have supported organisations in their quest for impact and growth using Techn...
    Read more about this company

     

    Business Content Creator

    Description

    • We are looking for an experienced communication expert who also has sound knowledge of small business growth.
    • As the Business content creator, you will be responsible for designing and building a library of relevant knowledge content for businesses across different stages of growth.
    • This role requires a high level of creativity, as well as the ability to develop compelling contents that are both on-brand; in terms of style, quality, and tone of voice, and data-driven; optimized for search and various content channels.
    • The successful candidate will be an innovator and someone who loves to think outside the box. The ideal candidate should have a proven track record of well-researched publications. Preference will be given to those with a strong portfolio, bachelor’s degree, and relevant work experience.

    Job Responsibilities
    As the Business Content Creator, your job responsibilities will include the following:

    • Transform well-researched business knowledge into easy-to-consume content publications for growing businesses.
    • Produce blog articles, brochures, ebooks, white papers, business how-to guides, checklists, media video content, reports, newsletters, and event programs - to create a library of highly usable resources for business owners.
    • Carry out regular research on our audience segments, utilize insights in creating relevant knowledge resources designed to enable them to grow their businesses.
    • Discuss and develop interesting and innovative ideas to write strong and sophisticated stories to attract business readers.
    • Create an editorial publishing calendar in line with overarching objectives and ensure timely delivery of content materials.
    • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of web resources in search results.
    • Research topics relevant to MSME’s. Carry out keyword research to enhance relevance of materials and stay updated on relevant business news and industry trends to support content development.
    • Perform regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience

    Requirements
    You’ll be a good fit for this position if you have:

    • A Degree in Business, Marketing, PR, Journalism, Economics or related field.
    • Three (3) years’ experience in a similar position in a progressive company like ours.
    • Experience in the startup/investment community is a plus.
    • A genuine passion for storytelling, and excellent written communication skills.
    • Demonstrable experience with SEO, social media and web analytics.
    • Experience and knowledge in copywriting, proofreading and editing.
    • Strong research and analytical skills with ability to present findings in a clear and concise manner to an audience of non-experts
    • Proficiency in using tools such as; MailChimp, Google analytics, SEMRush, Meltwater, Hootsuite etc.
    • Ability to autonomously work and deliver within established timelines with little or no daily supervision
    • Action-oriented, entrepreneurial, adaptable, and innovative approach to work
    • Great interpersonal, communication and interpersonal skills
    • Portfolio of work available for revi

    Method of Application

    Interested and qualified? Go to Softcom on apply.workable.com to apply

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