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  • Posted: Sep 2, 2023
    Deadline: Sep 19, 2023
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  • Miva Open University is a Pan-African Open Distance e-Learning University that is committed to enabling learners reach their maximum potential by delivering top-tier tertiary education services through the use of high-quality content and immersive practical experiences.


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    Referral Program Manager

    OVERALL FUNCTION

    • As the Referral Program Manager, you will play a pivotal role in driving customer acquisition and brand advocacy through our referral program.
    • You will be responsible for developing, implementing, and optimizing referral strategies that incentivize our current customers, partners, and advocates to refer new users to our platform. Role and responsibilities
    • Develop a comprehensive referral program strategy that aligns with our business goals and supports our growth objectives.
    • Identify target audiences and segments for the referral program.
    • Create engaging referral program materials, including promotional collateral, referral codes, and resources for advocates.
    • Design attractive referral incentives that motivate participants to refer new customers.
    • Program Implementation
    • Launch and manage the referral program across multiple channels, including email, social media, website, and app.
    • Collaborate with the marketing team to integrate the referral program into our overall marketing initiatives
    • Cultivate relationships with existing customers, partners, and influencers to encourage their participation in the referral program.
    • Provide excellent support to program participants, addressing inquiries and troubleshooting issues.
    • Monitor and analyze the performance of the referral program, tracking key metrics such as referral conversions, participation rates, and engagement levels.
    • Provide regular reports on program effectiveness and make data-driven recommendations for optimization.
    • Develop persuasive messaging and content to promote the referral program to our existing users and potential advocates.
    • Collaborate with the content team to create engaging materials that highlight the program's benefits.
    • Continuously iterate and optimize the referral program based on insights, feedback, and market trends.
    • Stay informed about industry best practices and innovative referral strategies.

    Qualification and Skills

    • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
    • Proven experience in developing and managing successful referral programs, preferably within the EdTech or technology industry.
    • Strong understanding of referral marketing tactics, strategies, and best practices.
    • Excellent communication skills, with the ability to engage and motivate advocates and participants.
    • Analytical mindset with the ability to interpret data and draw actionable insights.
    • Collaborative and cross-functional mindset, working seamlessly with marketing, sales, and product teams.
    • Creative thinker with a passion for developing innovative referral strategies.
    • Proficiency in using referral marketing tools, analytics platforms, and marketing automation.
    • Goal-oriented and results-driven approach to achieving program objectives.

    go to method of application »

    Graphics Designer

    OVERALL FUNCTION

    • As the Graphics Designer, you will play a pivotal role in creating visually compelling educational materials that engage and inspire learners.
    • You will collaborate with a dynamic team of educators, content developers, and technology experts to design graphics and visuals that enhance the learning experience.

    Role and responsibilities

    • Create visually appealing graphics, illustrations, infographics, and layout designs for a wide range of educational materials, including online courses, textbooks, presentations, and marketing collateral.
    • Collaborate with instructional designers and educators to understand educational goals and transform complex concepts into visually accessible and engaging content.
    • Maintain and implement brand guidelines to ensure consistency across all educational materials, including web-based platforms, applications, and print materials.
    • Incorporate multimedia elements such as animations, videos, and interactive graphics to enhance the learning experience.
    • Design and format text content, ensuring readability and visual appeal. Create charts, graphs, and diagrams to illustrate educational concepts.
    • Optimize graphics and visuals for various digital platforms, ensuring responsive and user-friendly designs.
    • Work closely with cross-functional teams, including content developers, videographers, and technology specialists, to integrate graphics seamlessly into educational content.
    • Review and proofread designs to maintain accuracy, consistency, and alignment with educational objectives.

    Qualification and Skills

    • Bachelor's degree in Graphic Design, Visual Arts, Multimedia, or a related field. A background in education or eLearning is a plus.
    • Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, or similar tools.
    • Strong creative and conceptual thinking, with the ability to translate complex ideas into simple, engaging visuals.
    • Familiarity with design principles, typography, color theory, and layout design. Understanding of responsive web design principles is a plus.
    • Excellent communication and collaboration skills to effectively work within multidisciplinary teams and convey design concepts.
    • Ability to adapt to changing project requirements and tight deadlines in a fast-paced educational technology environment.
    • A comprehensive portfolio showcasing your graphic design work, particularly in educational or eLearning contexts. 

    go to method of application »

    Cinematographer

    OVERALL FUNCTION

    • As the Cinematographer, you will play a crucial role in producing high-quality video content that showcases our products, highlights our brand's values, and tells compelling stories.
    • You will collaborate closely with the marketing and content teams to create visually appealing videos that resonate with our target audience.

    Role and responsibilities

    • Conceptualize, plan, and execute video projects, including promotional videos, product demos, tutorials, interviews, and event coverage.
    • Capture high-quality video footage using cameras, lighting equipment, and audio tools.
    • Storyboarding and ScripCollaborate with the marketing and content teams to develop compelling video concepts, storyboards, and scripts that align with our messaging and goals. 
    • Edit and enhance video footage to create engaging and polished final products.
    • Add graphics, animations, music, and other elements to enhance the visual appeal of videos.
    • Work closely with the content team, graphic designers, and other stakeholders to ensure video content is consistent with our brand identity and messaging.
    • Stay up-to-date with video production trends, techniques, and technologies to bring fresh and innovative ideas to our video content.
    • Manage and maintain video equipment, ensuring it is in optimal condition for shooting and editing.
    • Manage multiple video projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality.
    • Collaborate effectively with cross-functional teams, including marketing, content, and product teams, to align video content with overall marketing strategies.

    Qualification and Skills

    • Bachelor's degree in Film Production, Media Studies, Communications, or a related field.
    • Proven experience in videography, video editing, and post-production, preferably with experience in creating educational or promotional content.
    • Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with animation tools is a plus.
    • Strong storytelling skills and the ability to convey complex ideas through visual media.
    • Knowledge of lighting techniques, camera equipment, and audio recording.
    • Attention to detail and a critical eye for visual aesthetics.
    • Strong organizational skills and the ability to manage multiple projects concurrently.
    • Strong communication and collaboration skills to work effectively in a team environment.
    • Portfolio showcasing previous video projects and your videography skills

    go to method of application »

    Content Strategist / Storyteller

    OVERALL FUNCTION

    • As the Content Strategist / Storyteller, you will be responsible for developing and executing a content strategy that effectively communicates our brand story, engages our audience, and supports our marketing efforts.
    • You will create a variety of content types, including articles, blog posts, videos, social media content, and more, while maintaining a consistent brand voice and messaging.

    Role and responsibilities

    • Develop and execute a comprehensive content strategy that aligns with our brand's voice, mission, and objectives.
    • Identify key topics, themes, and content formats that resonate with our target audience.
    • Craft compelling and relatable narratives that effectively communicate our brand's value proposition, mission, and impact.
    • Weave stories that engage and resonate with educators, learners, and other stakeholders.
    • Write and edit high-quality content, including blog posts, articles, website copy, social media posts, and more.
    • Collaborate with designers, videographers, and other team members to create visually appealing and engaging content.
    • Develop educational resources such as e-books, whitepapers, webinars, and tutorials that provide value to our target audience.
    • Ensure accuracy and credibility of educational content.
    • Plan and create content for social media channels, fostering engagement and community building.
    • Engage with the audience through thoughtful responses and conversations.
    • Optimize content for search engines (SEO) to improve discoverability and organic traffic.
    • Monitor content performance using analytics tools and adjust strategies based on insights.
    • Work closely with cross-functional teams including marketing, design, and product to ensure content aligns with overall brand messaging and product launches.

    Qualification and Skills

    • Bachelor's degree in Communications, Journalism, English, Marketing, or a related field; relevant certifications are a plus.
    • Proven experience in content creation, storytelling, or content strategy, preferably within the EdTech or technology industry.
    • Excellent writing and editing skills, with the ability to convey complex ideas in clear and engaging language.
    • Strong storytelling skills with the ability to connect emotionally with the audience.
    • Proficiency in content management systems (CMS), SEO best practices, and analytics tools.
    • Creative mindset with the ability to generate innovative content ideas.
    • Understanding of educational concepts and trends in the EdTech space.
    • Strong attention to detail and organizational skills.
    • Ability to work independently and collaboratively in a fast-paced startup environment.

    Method of Application

    If you are a results-driven leader with a passion for operational excellence, we encourage you to submit your resume and a cover letter outlining your qualifications and experience to jobs@miva.university. Please include "Job Title" in the subject line.

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