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  • Posted: Jun 15, 2022
    Deadline: Not specified
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    Chipper is the largest mobile cross-border money transfer platform in Africa. We are a small passionate team, dedicated to expanding financial inclusion in some of the global regions most in need of accessible, interoperable, easy-to-use, and affordable financial services.
    Read more about this company

     

    Performance Marketing Manager, Search

    Job Description

    • We are looking for a highly motivated person who has deep & confident Paid Search marketing experience; from understanding the latest platform changes, to driving sophisticated, complex campaign strategies.
    • You will be responsible for oversight and management of the internal search campaigns and teams and agency relationships, as well as integration with cross-channel initiatives and measurement.
    • You will work closely with account managers from the leading platforms to drive performance.
    • You will be critical in the development and testing of marketing creatives & placements, campaign & budget planning and calendar management.

    What You Will Be Doing

    • Lead end-to-end paid search business strategy and campaign management process across marketing campaigns from setup to deployment to reporting, with an extreme focus on detail and flawless execution
    • Drive channel acquisitions growth through understanding the competitive landscape, optimizing existing channel performance, and identifying new messaging, targeting, or capability opportunities
    • Drive search, innovation, and trust strategies and build scalable plans to roll out across multiple countries and continents
    • Work with Country Growth Managers to ensure strong local context of ad copy and creatives
    • Lead our team’s regional search marketing strategy and coordination efforts and support country marketing partners to make search successful in their countries
    • Collaborate closely with cross-functional partners and market to shape and land complex launches
    • Maintaining sufficient knowledge of core digital marketing channels, including social media, SEO, content marketing, email marketing and programmatic to deliver omni channel consistency
    • Lead the tracking, testing, and QA of all SEM campaigns for the accuracy, functionality, and documenting as necessary to ensure flawless execution
    • Manage oversight of the SEM channel’s compliance operations; ensure that the channel acquires and maintains required targeting, creative, disclosures and modeling compliance approvals
    • Support acquisition insights function, including reporting, tracking and forecasting to help evaluate program performance, and compiling / analysing campaign results across funnel metrics and KPIs to identify opportunities for growth or improvement
    • Carry out a wide variety of associated duties that include (but are not limited to) web analytics and relevant keyword strategy & discovery.
    • Execute tests, collect and analyse data, identify trends and insights
    • Deliver insightful reporting on test results and performance of search campaigns
    • Thoroughly check search campaigns for accuracy including copy, audience selections, tracking / URLs, and offer details
    • Act as the liaison between the engineering team an marketing teams to gather all pertinent information for search campaigns.

    What You Should Have

    • Proven SEM experience managing high volume PPC campaigns across search marketing platforms (Google, Yahoo, Bing Apple Search Ads)
    • Extensive experience developing, optimising, analysing, and reporting on high volume paid search campaigns
    • Strong knowledge of App acquisition is a big advantage
    • Experience with data and product analytical tools such as Branch, Amplitude, and Google Analytics
    • Familiarity with A/B and multivariate experiments. You enjoy setting up experiments and doubling down on the best results
    • Deep knowledge of account set-up including tag and event management, and auditing conversions across reporting platforms
    • An editor mindset, you constantly cut for clarity
    • Ability to work in a fast paced, deadline-driven, hyper growth global startup environment
    • Ability to be flexible with project timelines
    • Ability to interface with internal teams including Marketing, Data Intelligence, Engineering, and Product
    • A self-starter with strong work ethic – goes the extra mile without being asked
    • Operator mindset, you get into the weeds and know how to lead agency teams to execute Chipper's growth strategy.

    go to method of application »

    Senior Pricing Manager

    What you will be doing
    Develop pricing strategies for:

    • Current products (transfers – forex, p2p, crypto, services – airtime, bills, and data, and investments – stocks) including:
    • Optimal product pricing and margin targets
    • Support acquisition and engagement strategies e.g. designing experiments with promotions (working with Growth and Revenue teams)
    • Drivers of pricing and other operational KPIs
    • Competitive positioning within markets, building the competitive landscape for the geographies you look after
    • New products (working with Product and Revenue teams)
    • Growth initiatives by using price science techniques to measure customer price sensitivity, predict customer behaviour & conversion and optimise pricing points to achieve business financial and customer relationship objectives.

    Growth and Optimization:

    • Drive the execution of the pricing transformation roadmap 
    • Design playbooks for pricing strategies. Drive playbook execution to achieve key business objectives/targets. Ensure playbooks are embedded in organization
    • Collaborate with Ops team on regular monitoring and price optimization for products, developing mitigation strategies where required
    • Build strong relationships with country teams to ensure that pricing recommendations are actionable and tailored to local markets
    • Provide insights on Chipper's competitive pricing position & consumer behaviour across markets 
    • Create and own reporting on pricing related KPIs
    • Input into budgeting and reporting processes

    What You Should Have

    • 5+ years’ experience in consumer pricing strategy, Go-to-market pricing strategy
    • 2+ years’ experience in market research and competitive landscape analysis
    • Fintech experience highly desirable, especially crypto products or remittances
    • Familiarity with dynamics around handling multiple currencies and their impact on pricing strategies
    • Good experience with statistical analysis and price/demand functions
    • Strong quantitative analytical skills; Skilled professional in data wrangling, database querying, modelling and use of cloud based platforms such as snowflake and sagemaker 
    • Technical experience with Excel and data visualization tools
    • Comfort with fast changing environments
    • Excellent communication and influencing skills
    • Highly collaborative 
    • Ability to work across multiple teams, remote offices, time-zones with flexibility and a can do attitude.

    go to method of application »

    Revenue Strategy Manager

    The Team

    • You will join the Revenue team and play a key role in developing and executing our Commercial and Revenue strategies.
    • You will be working very closely with our expansion team, local countries, product, marketing and pricing teams in ensuring the successful development of our Revenue Strategy, and the launch and establishment of new products and geographies.

    What You Will Be Doing
    Reporting to VP of Revenues you will:

    • Define, measure, & deliver KPI-driven Revenue strategies
    • Develop a solid understanding of regional and local trends and translate those into strategic opportunities to drive our ambitious growth objectives
    • Develop alignment and collaboration with leadership & other key stakeholders on how to prioritize countries and product launches
    • Translate market feedback into product requirements, and collect market intelligence to help guide the overall direction of our commercial and revenue strategy
    • Analyze performance data and provide data-driven insights to improve the performance of our commercial programs
    • Partner cross functionally to define the future state of our business, creating a Customer and Product-Centric Revenue Strategy
    • Interpret TAM models and customer insight to identify high growth market opportunities to target
    • Support local markets and product teams in evaluate our partnership commercials, developing scalable approaches
    • Provide analytical and strategic thought leadership to our expansion teams, using data and insight

    What You Should Have

    • 6+ years in sectors that rely on high volume transactions, in a strategy and commercial role and e.g. Fintech, Betting & Gaming, Online Travel, Marketplaces, Online Trading/FX etc. Experience in management consulting/Investment banking useful but not required
    • Proven experience in developing and executing Revenue strategies
    • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
    • Strong commercial acumen, strategy, planning, organizational skills
    • Experience working effectively with cross-functional teams and all levels of management
    • Excellent quantitative and analytical skills, being comfortable with pulling reports, diving deep into the data and analyzing trends.
    • Advanced level of data analysis and manipulation using MS Excel, SQL and / or Python.
    • Proactive attitude with excellent project management, organizational, and analytical skills

    go to method of application »

    Product Lead, Chipper For Business

    About the Role

    • Currently, Chipper offers business accounts as well as Network API as a product for businesses and merchants to disburse and collect payments to and from individual users on the Chipper platform. 
    • We’re looking for an experienced Product Lead to discover and shape the brand new product area: Chipper for Business, expanding the portfolio of products for SMBs. 
    • You’ll be leading the team in discovering the various needs of businesses on the African continent and those in the US, UK, and other countries which transact with people in Africa. 
    • You’ll shape the product strategy and the roadmap for the group of products and lead the team of product managers, engineers, designers, and user researchers to discover and deliver value for businesses of various sizes. 
    • You’ll work proactively across the whole stack of products Chipper has for individuals and figure out the ways we can package them into business offerings. 
    • You will also leverage the Chipper platform and its power moving money inside Africa and beyond defining new products of high value for businesses. 
    • The ideal candidate will be joining an existing team of one product manager, a number of engineers, and designers already working on the new Network API product. Your goals would be defining the product strategy and the roadmap for the Chipper Business portfolio of products, developing and testing various business models, as well as hiring, mentoring, and coaching product managers joining the team.
    • This role requires a leader who thrives in ambiguity, identifies and quickly captures opportunities, and possesses an unrelenting tenacity. The successful candidate will have strong organizational and influencing skills and use data to guide his/her decision-making.

    What You Will Be Doing

    • Responsibilities include: developing market intelligence, strategy, and the roadmap for the Chipper For Business product area
    • Expand the Chipper For Business products into new markets
    • Manage external product partners as well as internal stakeholders with clear and collaborative communication
    • Interface with operations, customer support, marketing, finance, and LRC to ensure that the desired economic and operational KPIs are met throughout the product life cycle while ensuring the product is compliant and doesn’t put the company at risk
    • Analyze customer feedback and drive continuous product improvement

    What You Should Have

    • 3+ years of experience in senior product management roles with a track record of delivering new products from scratch. Experience with products for SMBs definitely is a plus. Experience with other financial products is also a plus
    • The ideal candidate has previous experience working in the Fintech industry, in topics such as Cards, Payments, Investments, P2P transfers, alternative payment methods, as well as traditional banks, neobanks, or any other relevant fintech
    • You are an expert on SMBs and understand that their needs, in many cases, substantially differentiate from retail customers
    • Strong analytical and strategic thinking and the ability to use data and customer insights to inform decisions and inspire new thinking
    • Enjoy working with engineers, designers, and the greater team of stakeholders to solve complex problems
    • Keen attention to detail - making sure that our products are not only amazing for customers, but also meet all of our regulatory requirements
    • Customer-centric: goes the extra mile to create great customer experiences
    • A self-driven individual who is comfortable in an environment where priorities are shifting frequently
    • Eager to try new experiences, strong motivation to get things done, and not afraid to make mistakes
    • True team player - actively helping those around you to be successful

    Benefits

    • In this role, you will have the opportunity to make a massive impact on the company, on the product, and, most importantly, on the lives and livelihoods of our users. 
    • Enjoy working from home? Coffee-shops? Co-working spaces? Pick any of the above!  Our team is fully remote. 
    • The Chipper team is truly global - on a daily basis, you might be interacting with team members in San Francisco, Los Angeles, New York City, Berlin, London, Accra, Lagos, and Nairobi.

    Method of Application

    Use the link(s) below to apply on company website.

     

    Next Steps

    • If you feel you are a fit, please apply because we would love to hear from you. It means a lot to us that you have taken the time to read through our job description so thank you so much for your time. We wish you all the best in your job search.
    • We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, and any other status.
    • Chipper Cash is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If you have a disability or special need that requires accommodation, please let us know.

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