Key Account Manager at AACE Food Processing & Distribution Limited

JOB SUMMARY:

• The Key Accounts Manager is responsible for managing and growing relationships with strategic retail partners and modern trade customers.
• The role ensures effective execution of sales strategies, drives volume growth, strengthens in-store visibility, and delivers on revenue and profitability objectives.
• The manager will also lead negotiations with key accounts, implement joint business plans, and monitor compliance with commercial agreements.

DUTIES AND RESPONSIBILITIES:

• Develop and implement strategic account plans for modern trade partners to achieve sales, profitability, and market share objectives.
• Build and maintain strong relationships with buyers, category managers, and decision makers within key modern trade accounts.
• Negotiate trade terms, pricing, promotions, and supply agreements in line with company policies.
• Execute joint business plans with key accounts, ensuring alignment with both customer and company goals.
• Drive product listing, visibility, and in-store execution (shelving, planograms, merchandising, and promotional activities).
• Monitor sales performance, stock levels, and order fulfillment for modern trade accounts.
• Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.
• Coordinate with marketing, supply chain, and finance teams to ensure efficient delivery of customer-specific initiatives.
• Track and manage trade spend budgets to ensure cost-effectiveness and ROI on promotions.
• Provide regular sales reports, forecasts, and management insights.
• Resolve operational or service issues with customers to ensure strong, long-term partnerships

EDUCATION & EXPERIENCE:

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field.
• MBA or professional certification is an advantage.
•  Preserving and distributing the best fruits and vegetables in West Africa 
• 5–7 years’ experience in sales, with at least 3 years in key accounts/modern trade management within FMCG, food, or retail.
• Proven track record of managing modern trade accounts and delivering sales targets.

SKILLS AND KNOWLEDGE:

• Strong negotiation and relationship management skills.
• Excellent understanding of modern trade dynamics, category management, and in store execution.
• Strong commercial acumen with ability to analyze data and derive insights.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); knowledge of ERP/CRM systems is an advantage.
• High drive, resilience, and results orientation.