Jobs at Wild Fusion Digital Centre (WDC)

About the role

• The Social Media Executive is responsible for overseeing the company's presence on a multitude of public platforms.
• The role involves creating gripping content, analyzing public feedback, and reporting on the effects of each key undertaking.
• It also involves keeping track of all access codes & striking a delicate balance between publishing frequent outputs and maintaining client’s interest.

Primary Responsibilities

• Create written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborate with Videographers and Multimedia Designers to ensure that posts are engaging.
• Optimize content for publication across various social media sites.
• Schedule copy for release at optimal times.
• Monitor users engagement with and feedback on every post.
• Analyze and report on the effects of publications.
• Maintain a secure database of all login credentials.
• Remain abreast of changes to all pertinent social media applications.
• Explore the potential value of social media sites that are not yet in our repertoire.

Qualifications

• A bachelor's degree in marketing, communication studies, journalism, creative writing, or similar.
• 4- 5 years proven experience as a social media executive

Desired Skills

• Expert knowledge of all leading social media sites, including their algorithms.
• Firm grasp of Hootsuite and its integrations.
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Appreciation for novel insights and ideas.
• Willingness to work occasional overtime to accommodate various time zones.

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About the role

• The SEO Specialist is responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
• You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Primary Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Qualifications

• A bachelor's degree in Computer Science or relevant field
• 4- 5 year's proven work experience as a proven SEO experience

Desired Skills

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms