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  • Posted: Oct 25, 2024
    Deadline: Not specified
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  • Founded by frontline sports entrepreneur, analyst and presenter, Dr. Larry Izamoje, Nigeria's foremost sports news house has grown into a robust establishment with a dynamic online presence through the Brila audio-visual App to reach sports fans anywhere, anytime, every time.
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    Account Officer

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    Digital Marketing Specialist

    Job Summary

    • The ideal candidate will have a blend of digital marketing expertise and the technical know-how to manage website performance, troubleshoot issues, and optimize online platforms.
    • This role requires creativity, analytical thinking, and hands-on experience in both marketing strategies and technical web management.

    Key Responsibilities
    Digital Marketing (60% of Role):

    • SEO & SEM: Implement and optimize on-page and off-page SEO strategies to improve organic search rankings. Manage and monitor paid campaigns (Google Ads, Facebook Ads, etc.).
    • Content Creation: Collaborate with content writers, graphic designers, and other team members to create compelling marketing content for blogs, social media, and email campaigns.
    • Social Media Management: Develop and execute social media strategies to engage followers, grow online communities, and increase brand visibility.
    • Email Marketing: Design and manage email campaigns using platforms like Mailchimp, HubSpot, or other marketing automation tools.
    • Audio Visual Streaming : The ideal candidate will have hands-on experience with live streaming software, specifically vMix, and a solid understanding of streaming to multiple social media platforms such as YouTube, Facebook Live, Twitch, and others. You will be responsible for producing high-quality live broadcasts, managing streaming setups, and troubleshooting technical issues in real-time.
    • Analytics & Reporting: Track performance metrics using Google Analytics, SEMrush, and other tools. Generate reports and provide insights for optimizing future campaigns.
    • Marketing Automation: Implement and manage marketing automation workflows to nurture leads and convert prospects.
    • Technical Support & Website Management (40% of Role):
    • Website Management: Oversee website updates, maintenance, and content management using platforms like WordPress, Shopify, or similar CMS tools.
    • Troubleshooting & Issue Resolution: Provide technical support for website-related issues, including fixing broken links, resolving server errors, and addressing plugin issues.
    • UX/UI Improvements: Collaborate with web developers and designers to enhance the website’s user experience, navigation, and overall functionality.
    • Website Optimization: Ensure the website is optimized for speed, mobile responsiveness, and SEO best practices. Conduct regular performance audits.
    • Basic HTML/CSS: Edit web pages, create landing pages, and update content using basic HTML/CSS coding skills.
    • Security & Backup: Ensure website security measures are up to date and perform regular backups to safeguard content and data.

    Qualifications
    Education:

    • Bachelor's Degree in Marketing, Information Technology, Web Development, or a related field.

    Experience:

    • 3+ years of experience in digital marketing, with a focus on SEO, SEM, content marketing, and website management.

    Technical Skills:

    • Strong proficiency in WordPress, Shopify, or similar CMS platforms.
    • Familiarity with HTML/CSS for basic web editing.
    • Experience with SEO tools (Ahrefs, SEMrush, Moz) and Google Analytics.
    • Understanding of CRM and email marketing tools (HubSpot, Mailchimp).
    • Knowledge of website optimization techniques and best practices.
    • Certifications: Google Ads, Google Analytics, HubSpot, or other relevant certifications are a plus.

    Key Competencies:

    • Analytical Thinking: Ability to analyze data and metrics to assess campaign effectiveness and troubleshoot technical issues.
    • Creative Problem Solving: Strong skills in both creative digital strategies and technical issue resolution.
    • Communication: Excellent written and verbal communication skills to collaborate with both marketing and technical teams.
    • Project Management: Ability to manage multiple projects, campaigns, and website updates with attention to detail and deadlines.
    • Adaptability: Stay current with industry trends, digital marketing tools, and new technology developments.

    Method of Application

    Interested and qualified candidates should send their CV to: jobs@brila.net using the Job Title as the subject of the mail.

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