Job Vacancies at Baobabplus

Overview

• The successful candidate will be responsible for driving the growth of our digital channels, including our website, mobile app, and other digital properties.
• The Product Associate will work closely with the team to develop and execute strategies to optimise our digital channels for maximum reach and engagement.
• This includes driving user acquisition strategies, creating content for our digital channels, and developing marketing campaigns.

Responsibilities

• Develop and execute strategies to drive user acquisition and engagement on our digital channels.
• Collaborate with the product team to ensure that digital strategies are aligned with product goals
• Monitor and report on performance of digital channels.
• Monitor and analyze digital channel performance and customer engagement to identify opportunities for improvement.
• Collaborate with product teams to ensure product messaging is aligned with overall product strategy and objectives.
• Research and analyze competitor products, peer performance, and competitive industry landscape and assist the Product Manager in doing the same.
• Provide ongoing research and analytical support to Product Managers in their work on strategy positioning, portfolio performance analysis, and strategy details, writing proactive portfolio updates to internal audiences.
• Partner with stakeholders to implement the product development and change agenda.
• Support the strong governance and control framework with robust processes and procedures to meet all regulatory and statutory obligations.
• Competitive analysis and industry benchmarking.
• Define new product requirements and enhancements and drive their implementation.
• Monitor product key performance indicators, report on the health of a given product against goals and make recommendations for improvements.
• Collaborate with the operations team to drive sales of micro-health insurance.
• Provide logistics support to POS merchants and agents.

Requirements

• Bachelor’s Degree in related field.
• 1 - 5 years work experience.
• Previous experience in product management or related roles.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Analytics and reporting skills
• Proficiency in MS Office and other related software.

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Mission

• Lead and guide a strategic Digitization of Baobab’s commercial business leveraging technology and drive the fintech execution capabilities in alignment with strategic initiatives consistent with Baobab’s culture.
• Lead the sales and marketing activities of the organization.
• Lead Digitization of Baobab Nigeria.
• Build a dedicated team to drive digital capabilities, program management and associated change management across the enterprise.
• As a strategic leader, this role leverages deep understanding of digital business processes and technology application to design and deliver appropriate transformation programs.
• Lead the following teams for the purpose of effective digitization of the business - business intelligence, digital strategy, digital channels, change management, digitization program management and serve as a key member of the Leadership Team.

General Responsibilities

• Accountable for transformative design, deployment, and integrated delivery of Baobab’s next generation business solutions.
• Lead the technical design, deployment, transition, and ongoing support of the solution.
• Identify and manage multiple vendors required for the delivery during the program.
• Collaborate with IT leadership to identify new and emerging technologies for digital transformation.
• Build the initial commercial transformation team and provide leadership and vision for direct reports within the team.
• Lead and motivate a high-performing team of senior managers, individual contributors and external resources.
• Collaborate across boundaries to define and execute business priorities.
• Lead the creation and refinement of key strategies within the scope of the role.
• Provide leadership to teams in managing business transformation initiatives/projects.
• Provide oversight for multiple digital solutions from vendors, custom solutions and internal resources.
• Identify and implement key metrics and monitors to ensure project and initiative deliverables are achieved.
• Organize and lead a highly technical global team for scale and growth.
• Drive the delivery of Baobab’s commercial business objectives.

Required Profile

• Minimum of MBA / M.Sc; additional qualifications and certification in relative business schools or equivalent will be additional advantage.
• You have a minimum of 5/8 years Microfinance banking and job related experience;
• Experience in leading digital strategy and projects; Experience in microfinance would be a plus (but not an obstacle);
• You are known for your rigour, your organisation and the relevance of your analyses;
• You show a true passion for digitization, and a real appetite for transformation.
• Your excellent communication skills allow you to build strong relationships with our partners and to participate in various committees.