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  • Posted: May 12, 2023
    Deadline: May 31, 2023
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  • We are a social business committed to energy access and digital access in Africa. We make accessible to all innovative products that meet the needs of local populations to change their life. Baobab+ is available in Senegal, Mali, Madagascar and Ivory Coast. Baobab+ is part of Baobab Group, a digital finance group specializing in financial inclusion i...
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    Product Associate

    Overview

    • The successful candidate will be responsible for driving the growth of our digital channels, including our website, mobile app, and other digital properties.
    • The Product Associate will work closely with the team to develop and execute strategies to optimise our digital channels for maximum reach and engagement.
    • This includes driving user acquisition strategies, creating content for our digital channels, and developing marketing campaigns.

    Responsibilities

    • Develop and execute strategies to drive user acquisition and engagement on our digital channels.
    • Collaborate with the product team to ensure that digital strategies are aligned with product goals
    • Monitor and report on performance of digital channels.
    • Monitor and analyze digital channel performance and customer engagement to identify opportunities for improvement.
    • Collaborate with product teams to ensure product messaging is aligned with overall product strategy and objectives.
    • Research and analyze competitor products, peer performance, and competitive industry landscape and assist the Product Manager in doing the same.
    • Provide ongoing research and analytical support to Product Managers in their work on strategy positioning, portfolio performance analysis, and strategy details, writing proactive portfolio updates to internal audiences.
    • Partner with stakeholders to implement the product development and change agenda.
    • Support the strong governance and control framework with robust processes and procedures to meet all regulatory and statutory obligations.
    • Competitive analysis and industry benchmarking.
    • Define new product requirements and enhancements and drive their implementation.
    • Monitor product key performance indicators, report on the health of a given product against goals and make recommendations for improvements.
    • Collaborate with the operations team to drive sales of micro-health insurance.
    • Provide logistics support to POS merchants and agents.

    Requirements

    • Bachelor’s Degree in related field.
    • 1 - 5 years work experience.
    • Previous experience in product management or related roles.
    • Excellent written and verbal communication skills.
    • Strong analytical and problem-solving skills.
    • Analytics and reporting skills
    • Proficiency in MS Office and other related software.

    go to method of application »

    Head of Digital Strategy

    Mission

    • Lead and guide a strategic Digitization of Baobab’s commercial business leveraging technology and drive the fintech execution capabilities in alignment with strategic initiatives consistent with Baobab’s culture.
    • Lead the sales and marketing activities of the organization.
    • Lead Digitization of Baobab Nigeria.
    • Build a dedicated team to drive digital capabilities, program management and associated change management across the enterprise.
    • As a strategic leader, this role leverages deep understanding of digital business processes and technology application to design and deliver appropriate transformation programs.
    • Lead the following teams for the purpose of effective digitization of the business - business intelligence, digital strategy, digital channels, change management, digitization program management and serve as a key member of the Leadership Team.

    General Responsibilities

    • Accountable for transformative design, deployment, and integrated delivery of Baobab’s next generation business solutions.
    • Lead the technical design, deployment, transition, and ongoing support of the solution.
    • Identify and manage multiple vendors required for the delivery during the program.
    • Collaborate with IT leadership to identify new and emerging technologies for digital transformation.
    • Build the initial commercial transformation team and provide leadership and vision for direct reports within the team.
    • Lead and motivate a high-performing team of senior managers, individual contributors and external resources.
    • Collaborate across boundaries to define and execute business priorities.
    • Lead the creation and refinement of key strategies within the scope of the role.
    • Provide leadership to teams in managing business transformation initiatives/projects.
    • Provide oversight for multiple digital solutions from vendors, custom solutions and internal resources.
    • Identify and implement key metrics and monitors to ensure project and initiative deliverables are achieved.
    • Organize and lead a highly technical global team for scale and growth.
    • Drive the delivery of Baobab’s commercial business objectives.

    Required Profile

    • Minimum of MBA / M.Sc; additional qualifications and certification in relative business schools or equivalent will be additional advantage.
    • You have a minimum of 5/8 years Microfinance banking and job related experience;
    • Experience in leading digital strategy and projects; Experience in microfinance would be a plus (but not an obstacle);
    • You are known for your rigour, your organisation and the relevance of your analyses;
    • You show a true passion for digitization, and a real appetite for transformation.
    • Your excellent communication skills allow you to build strong relationships with our partners and to participate in various committees.

    Method of Application

    Interested and qualified candidates should send their Application / CV to: ng.recruitment@baobabgroup.com using the Job Title as the subject of the mail.

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