Product Associate at Baobabplus

Overview

• The successful candidate will be responsible for driving the growth of our digital channels, including our website, mobile app, and other digital properties.
• The Product Associate will work closely with the team to develop and execute strategies to optimise our digital channels for maximum reach and engagement.
• This includes driving user acquisition strategies, creating content for our digital channels, and developing marketing campaigns.

Responsibilities

• Develop and execute strategies to drive user acquisition and engagement on our digital channels.
• Collaborate with the product team to ensure that digital strategies are aligned with product goals
• Monitor and report on performance of digital channels.
• Monitor and analyze digital channel performance and customer engagement to identify opportunities for improvement.
• Collaborate with product teams to ensure product messaging is aligned with overall product strategy and objectives.
• Research and analyze competitor products, peer performance, and competitive industry landscape and assist the Product Manager in doing the same.
• Provide ongoing research and analytical support to Product Managers in their work on strategy positioning, portfolio performance analysis, and strategy details, writing proactive portfolio updates to internal audiences.
• Partner with stakeholders to implement the product development and change agenda.
• Support the strong governance and control framework with robust processes and procedures to meet all regulatory and statutory obligations.
• Competitive analysis and industry benchmarking.
• Define new product requirements and enhancements and drive their implementation.
• Monitor product key performance indicators, report on the health of a given product against goals and make recommendations for improvements.
• Collaborate with the operations team to drive sales of micro-health insurance.
• Provide logistics support to POS merchants and agents.

Requirements

• Bachelor’s Degree in related field.
• 1 - 5 years work experience.
• Previous experience in product management or related roles.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Analytics and reporting skills
• Proficiency in MS Office and other related software.