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  • Posted: Aug 14, 2020
    Deadline: Aug 31, 2020
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    A FULL SERVICE DIGITAL AGENCY We are a team of young, experienced and vibrant individuals with a professional background in digital marketing. We come from diverse educational backgrounds but we all have a common love for tinkering and creating
    Read more about this company

    Copywriter

    Role Summary

    • We are looking for a copywriter to join our team.
    • The ideal candidate should be able to capture the essence of key messages in as few effective words as possible (e.g. key differentiation, brand, key facts etc.) to tell a story that is engaging to our audience.
    • He/she will work with a design and creative team to communicate with highimpact messages and have a clear knowledge of how to distil complexity into simple and clear messaging.
    • He/She will also tell these engaging stories to our audience on social media; provide a social strategy for allocated brands and make these brands visually appealing and help them gain traction.

    Responsibilities

    • Write a clear, attractive copy with a distinct voice
    • Interpret copywriting briefs to understand project requirements
    • Collaborate with designers, PR and other professionals on large and smallscale marketing projects (e.g. email campaigns and landing pages)
    • Conduct highquality research and interviews
    • Edit and proofread copy as needed
    • Use SEO principles to maximize copy’s reach assigned

    As a channel owner:

    • Brief in designs, content for social ads, email
    • Post, monitor and optimise Facebook content
    • Post content on Twitter and Instagram
    • Analyse social media accounts under your purview
    • Plan upcoming social campaigns or brandspecific campaigns

    Requirements
    Required Skills:

    • At least three (3) years experience as a copywriter or related role
    • Ability to communicate effectively across departments, a passion and a keen interest in marketing technology; knowledge of user experience, usability principles, personas and content strategy;
    • Ability to communicate to the audience as a valuegiver;
    • Understand the Inbound Marketing Methodology and adopt in all content marketing activities.
    • Able to work under pressure and adhere to strict deadlines;
    • Excellent time management skills and organizational skills
    • Detailoriented, precise and meticulous;
    • Knowledge of online content strategy and creation
    • Excellent writing, editing and proofreading skills
    • Experience with SEO
    • Strong research skills

    Technical Skills:

    • WordPress
    • Google Analytics
    • CMS platforms
    • Excel proficiency

    go to method of application »

    Social Media Manager

    Role Summary

    • We are looking to recruit a Social Media Manager to join our team. The ideal candidate should have a strong background in creating engaging social content and posts.
    • He/She must be adept at studying market trends, analysing customer needs & gaining insights that align with a brand’s objectives to devise, execute, and test ongoing campaigns while improving content and optimizing promotions along the way.

    As a strategist:

    • Set and implement social media and communication campaigns to align with marketing strategies
    • Provide engaging text, image and video content for social media accounts
    • Stay up-to-date with digital technology trends
    • Understand the Inbound Marketing Methodology and implement in all content marketing activities
    • Creating buzzworthy/viral content based on brand needs and real-time trends(Real-time Marketing).

    As a Social media channel owner:

    • Brief in designs, content for social ads, SMS, Push notifications
    • Post, monitor, and optimize content on all social media platforms (FB, IG, Twitter, and LinkedIn) monitor and optimise Facebook content
    • Analyse social media accounts under your purview
    • Plan upcoming social campaigns or brand-specific campaigns

    Requirements

    • BSc degree in Marketing or relevant field
    • Must have up to 2 years experience in social media marketing
    • Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
    • Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
    • Ability to interpret website traffic and online customer engagement metrics
    • Knowledge of online marketing and marketing channels

    Method of Application

    Interested and qualified candidates should send their CV to: careers@webcoupers.com using the "Job Title" as the subject of the email.

  • Send your application

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