Social Media Manager at Webcoupers

Role Summary

• We are looking to recruit a Social Media Manager to join our team. The ideal candidate should have a strong background in creating engaging social content and posts.
• He/She must be adept at studying market trends, analysing customer needs & gaining insights that align with a brand’s objectives to devise, execute, and test ongoing campaigns while improving content and optimizing promotions along the way.

As a strategist:

• Set and implement social media and communication campaigns to align with marketing strategies
• Provide engaging text, image and video content for social media accounts
• Stay up-to-date with digital technology trends
• Understand the Inbound Marketing Methodology and implement in all content marketing activities
• Creating buzzworthy/viral content based on brand needs and real-time trends(Real-time Marketing).

As a Social media channel owner:

• Brief in designs, content for social ads, SMS, Push notifications
• Post, monitor, and optimize content on all social media platforms (FB, IG, Twitter, and LinkedIn) monitor and optimise Facebook content
• Analyse social media accounts under your purview
• Plan upcoming social campaigns or brand-specific campaigns

Requirements

• BSc degree in Marketing or relevant field
• Must have up to 2 years experience in social media marketing
• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
• Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
• Ability to interpret website traffic and online customer engagement metrics
• Knowledge of online marketing and marketing channels