Copywriter at Webcoupers

Role Summary

• We are looking for a copywriter to join our team.
• The ideal candidate should be able to capture the essence of key messages in as few effective words as possible (e.g. key differentiation, brand, key facts etc.) to tell a story that is engaging to our audience.
• He/she will work with a design and creative team to communicate with highimpact messages and have a clear knowledge of how to distil complexity into simple and clear messaging.
• He/She will also tell these engaging stories to our audience on social media; provide a social strategy for allocated brands and make these brands visually appealing and help them gain traction.

Responsibilities

• Write a clear, attractive copy with a distinct voice
• Interpret copywriting briefs to understand project requirements
• Collaborate with designers, PR and other professionals on large and smallscale marketing projects (e.g. email campaigns and landing pages)
• Conduct highquality research and interviews
• Edit and proofread copy as needed
• Use SEO principles to maximize copy’s reach assigned

As a channel owner:

• Brief in designs, content for social ads, email
• Post, monitor and optimise Facebook content
• Post content on Twitter and Instagram
• Analyse social media accounts under your purview
• Plan upcoming social campaigns or brandspecific campaigns

Requirements
Required Skills:

• At least three (3) years experience as a copywriter or related role
• Ability to communicate effectively across departments, a passion and a keen interest in marketing technology; knowledge of user experience, usability principles, personas and content strategy;
• Ability to communicate to the audience as a valuegiver;
• Understand the Inbound Marketing Methodology and adopt in all content marketing activities.
• Able to work under pressure and adhere to strict deadlines;
• Excellent time management skills and organizational skills
• Detailoriented, precise and meticulous;
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills

Technical Skills:

• WordPress
• Google Analytics
• CMS platforms
• Excel proficiency